12th Tribe

12h Tribe is an everyday contemporary fashion brand founded by Demi Marchese in Los Angeles, California, United States. Established by Demi at 22 years old with initial funding from personal savings, 12h Tribe grew from a hundred-dollar startup into a seven-figure business. The brand specializes in trend-conscious women's fashion featuring carefully designed pieces celebrating contemporary aesthetics and individual expression. Demi, inspired by fashion since childhood, launched the brand from her mother's kitchen and expanded through strategic retail placements and social media engagement. The brand emphasizes curated style, operational excellence, and empowering women with confidence, freedom, and community. 12h Tribe operates warehouses in both Los Angeles and Kentucky, with a mission to create beautiful apparel while building an authentic, meaningful brand experience. The company reflects Demi's hands-on leadership and innovative approach to fashion. Recognized as a notable contemporary fashion brand, 12h Tribe is celebrated for its distinctive style and commitment to creating a lifestyle rooted in confidence and community engagement.