From The Labels 3,000+ Indie Brands and Counting

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A curated directory of 3,000+ independent fashion, beauty & lifestyle labels — handpicked for style, values, and quality.

As featured — stocked & emerging labels

Andie Swim
Everlane
DL1961
Sweaty Betty
Drybar
Vitamin A
Maaji
Kotn
Coco & Eve
Bouclème
Elysiian
Floralkini
Seen
Xmondo
Loulou Lollipop
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Kinky-Curly

Spotlight

Kinky-Curly

Hair Care · San Diego, California, United States · Est. 2003

"Kinky-Curly is a women-owned haircare brand founded by Shelley Davis in 2003. Based in San Diego, California, the brand creates products specifically for curly, coily and textured hair. Its collection is designed to support moisture, curl definition, detangling and manageable styling without weighing the hair down. Kinky-Curly offers shampoos, conditioners, leave-in treatments and styling products suited to different curl patterns and natural hair routines. The brand is particularly popular among shoppers looking for products that help enhance natural texture while reducing dryness and frizz. Positioned within the mid-range haircare category, Kinky-Curly combines specialised curl care with products suitable for regular use. Its range can be used for wash days, styling routines and maintaining defined, healthy-looking curls. Kinky-Curly offers worldwide shipping through its official website."

Selected

Featured & Latest Brands

Groove Activewear featured image

Groove Activewear

Affordable

Activewear A Philippine activewear brand built with a sustainability-first mindset and an inclusive vision. Groove creates low-impact activewear including leggings, shorts, and tops made with all body types in mind, using quality fabrics built for everyday use. Entering a market where sustainable options are still limited, Groove set out to be more than just another activewear brand by offering a genuinely better choice, one that blends comfort, durability, and responsible production. The brand believes every body deserves activewear that works hard without compromising on values, style, or the environment.

Minga London featured image

Minga London

England (United Kingdom) · Est. 2014 · Mid-range

Minga London is an independent fashion brand born in East London in 2014, known for its bold mix of Y2K, grunge, Tumblr-inspired, and alternative fashion. The brand started with a love for tie-dye and self-expression, and has since grown into a global community built around individuality, creativity, and dressing outside the usual rules. Minga London’s collections are made for shoppers who like fashion with personality. From baby tees, baggy jeans, cargo pants, mesh tops, printed knits, and statement accessories, the brand leans into pieces that feel playful, nostalgic, and expressive. Its style often blends early-2000s energy with grunge details, internet culture, bold graphics, and streetwear-inspired silhouettes. What makes Minga London stand out is its clear visual identity. The brand does not follow a clean or minimal route; instead, it embraces colour, attitude, and a slightly rebellious mood. For those exploring Y2K-inspired fashion, Minga London offers an easy entry point into the aesthetic without making it feel like a costume. The brand also focuses on small-batch production and responsible practices, making it a strong fit for shoppers looking for independent labels with a more considered approach.

All The Wild Roses featured image

All The Wild Roses

Australia · Est. 2015 · Mid-range

All The Wild Roses is a sustainable, ethical, and B Corp Certified fashion brand founded by Hang Osment-Le in Sydney, Australia. Inspired by her first visit to her native Vietnam at age 19 and her connections to her extended family working as seamstresses, the brand was created to provide work opportunities and empower women through ethical fashion. The brand specializes in timeless, bohemian-inspired designs made from surplus and deadstock fabrics sourced from remnant suppliers in Australia, India, and Vietnam. Each garment is hand-crafted by skilled tailors in Hai Phong, Vietnam, and designed to transcend seasons and trends, becoming heirloom pieces. All The Wild Roses prioritizes sustainability through upcycled materials, carbon-neutral shipping, and careful quality control. The brand is one of only five apparel brands in Australia certified as B Corp, alongside Patagonia and Outland Denim. With a mission to connect and empower women globally, All The Wild Roses creates clothing that looks good, feels good, and does good.

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