Vegan Beauty Brands

Beeswax in lip balm, carmine in blush and lanolin in moisturiser all come from animal sources. Vegan beauty replaces ingredients like these with plant-based, mineral or lab-made alternatives. This page brings together independent vegan beauty brands and labels with clearly identified vegan ranges across skincare, makeup and personal care. Each profile covers the founders, products, price range and formulation choices behind the brand.

Brands

FRÉ Skincare featured image
Beauty/Vegan Beauty

FRÉ Skincare

Israel · Est. 2016 · Luxury

FRÉ Skincare was founded in 2014 in Tel Aviv by co-CEOs Michael Azoulay and Mickael Bensadoun. The idea came from watching a jogger on the beach fight sunscreen that ran, stung and simply gave up under sweat. That observation defined the brand. FRÉ positions itself as a clean suncare and well-aging specialist. It engineers 100% mineral SPF and antioxidant skincare for skin that is active, sweating and sun-exposed, rather than for skin sitting still indoors. Up to 90% of visible skin ageing is attributed to sun exposure. Treating sun protection as a well-aging product rather than a summer purchase is therefore a defensible strategy. The signature technology is the patented Argania Active Complex. It combines leaf extract, oil and stem cells from the desert argan tree, a species that survives extreme heat and drought. In-vitro research on the complex has been conducted with the Dead Sea-Arava Science Center. Hero products include PROTECT ME Moisturizing Mineral SPF in 30 and 50, and GLOW ME + Tinted Mineral SPF. The C ME Brightening Serum, RECOVER ME Restorative Night Cream and PURIFY ME Hydrating Facial Cleanser complete the routine. All products are vegan, cruelty-free, clinically and dermatologically tested, non-comedogenic and hypoallergenic, and are free from parabens, sulfates, gluten, mineral oil, propylene glycol, phthalates, formaldehyde and DEA. Formulas are reef safe and compliant with Hawaii's Reef Act 104. Packaging includes 50% post-consumer recycled plastic and sugarcane bioplastic, an argan tree is planted in Morocco for every set sold, and 1% of revenue supports environmental causes.

#hypoallergenic#mid-range
View
VeraLab featured image
Beauty/Vegan Beauty

VeraLab

Italy · Est. 2015 · Mid-range

VeraLab is an Italian skincare brand founded in 2015 by Cristina Fogazzi. Millions of Italians know her better as L'Estetista Cinica, the Cynical Beautician. She had already run the Bellavera beauty centre in Milan since 2009, and she built VeraLab on a refusal to sell fantasy. The brand mantra is we believe in your skin. Its communication is famously blunt about what cosmetics can and cannot do. It rejects airbrushed ideals in a market built on them. That honesty turned VeraLab into one of Europe's fastest-growing independent beauty companies. It closed 2023 at €72 million in revenue and won three consecutive Pambianco Quotabili Awards. The routine is structured around three simple steps: cleanse, exfoliate, hydrate. All suppliers are Italian, and the brand runs its own VeraLab Institute alongside physical stores. Hero products include Spumone cleansing mousse, Olio Denso cleansing oil, the microencapsulated Ultra Retinol serum, Wonder C Cream and Retinol Body. Clinical substantiation is published per product with numbers attached. Wonder C Cream was evaluated on twenty volunteers using it twice daily for eight weeks, and improved luminosity in 85%. Separate instrumental testing covered hyperpigmentation and a panel of thirty volunteers aged thirty-five to sixty-five. Products are dermatologically tested, ophthalmologically tested where relevant, nickel tested, and carry a vegan badge. The company holds ISO 9001 and the UNI/PdR 125 gender equality certification. Prices run from about €12 to €58. For Italian beauty, vegan beauty or affordable clinically tested skincare, VeraLab is a phenomenon. It grew on trust rather than on advertising spend.

#mid-range#locally made
View
Riversol featured image
Beauty/Vegan Beauty

Riversol

Canada · Est. 2008 · Mid-range

Riversol is a Canadian skincare brand founded in Vancouver by Dr Jason Rivers, a board-certified dermatologist. He is a past President of the Canadian Dermatology Association and of the Acne and Rosacea Society of Canada. He built it in response to something he saw daily in clinic: patients using too many products and receiving too little guidance. The result is a deliberately simple, low-irritant system for sensitive skin, rosacea, redness, dark spots and sun damage. The brand's signature ingredient came from an unexpected place. Through a connection at the University of British Columbia forestry department, Dr Rivers began working with hinokitiol, or beta-thujaplicin, extracted from Pacific red cedar. It took years of formulation chemistry to keep the molecule stable. It now anchors the entire line. The brand's own site cites thirteen referenced studies with PubMed links, drawn from a body of over 120 peer-reviewed papers. The vitamin C used is photostabilised and claimed to be ten times more stable than conventional forms. Products are produced locally and shipped from Vancouver, and carry a Made in Canada mark. Hero products include the Anti-Aging Serum, the Daily Moisturizing Cream, the Retinol Treatment, the Eye Repair Treatment and the Daily Glow Mineral Sunscreen SPF 50+. Everything is hypoallergenic, fragrance-free, colorant-free, paraben-free and cruelty-free, and almost all products are vegan. Glass jars, recyclable lids and post-consumer recycled plastic are used across five products. For Canadian beauty, fragrance-free skincare or dermatologist-developed sensitive skin care, Riversol is exceptional. Few brands are still formulated by the doctor whose name is on the door.

#hypoallergenic#mid-range
View
Facetheory featured image
Beauty/Vegan Beauty

Facetheory

United Kingdom · Est. 2014 · Affordable

Facetheory is a British skincare brand born in Sheffield in 2013, and it occupies an unusual position. It formulates and manufactures everything in its own UK lab. It then sells direct, at prices most contract-manufactured brands cannot match. The positioning is skincare, humanised, and the promise is affordable, vegan, science-backed formulas that meet real needs with real results. In practice that means actives at concentrations you would normally pay three times as much for, in multi-tasking products designed to do more in fewer steps. Vertical integration is the whole reason the pricing works, and it also gives the brand unusually tight control over reformulation and quality. Hero products include the Retinal Supreme MultiCream and the Encapsulated Retinol 3% Serum. The Glow-C Vitamin C 20% Serum, the Peptide Firming Night Cream and the Glow-C Daily Moisturiser SPF 30 round it out. Most items cost between £15 and £39. Consumer trial data is published per product. The Retinal Supreme MultiCream was tested on sixty-one participants over four weeks, with 84% reporting transformative results without the usual retinoid side effects, 92% finding it gentle and 90% seeing smoother skin. All ingredients are vegan and none are animal-derived, and the brand does not test finished products on animals or engage subcontractors to do so. Packaging is moving to glass jars, glass bottles and aluminium tubes as single-use plastic is phased out, and packaging is locally sourced to reduce transport emissions. A 365-day guarantee covers every purchase. For UK beauty, affordable beauty or vegan actives, Facetheory is outstanding value.

#minimalist#sustainable
View
Summer Fridays featured image
Beauty/Vegan Beauty

Summer Fridays

United States · Est. 2018 · Luxury

Summer Fridays is an American skincare and hybrid makeup brand founded by Marianna Hewitt and Lauren Ireland. It is the rare influencer-founded company that built a real product business rather than a merchandising exercise. The brand's argument is that beauty routines have become over-stimulating, over-complicated and over-active, and its three pillars answer that directly: gently effective, everyday intuitive and community born. Formulas use what the brand calls perfected levels of active ingredients, enough to work without the downtime that stronger actives demand. The Jet Lag Mask remains the defining product, a hydrating mask-to-moisturiser. It carries the National Eczema Association Seal of Acceptance. That is an unusual credential in prestige beauty, and a meaningful one for reactive skin. A thirty-three-person study reported 100% seeing increased hydration at eight hours, with 97% finding skin softer and smoother. Cloud Dew Gel Cream, the Lip Butter Balm, ShadeDrops SPF 50 Mineral Milk Sunscreen and the Sunlit Vanilla Eau de Parfum complete the core range. All products are vegan and cruelty-free, and are free from parabens, sulfates and phthalates, with the Jet Lag Mask fragrance-free, gluten-free and non-comedogenic. Packaging uses aluminium, glass, sugarcane-based and post-consumer recycled plastics with FSC-certified paperboard cartons. The brand partners with Pact Collective on a take-back scheme, offering a $25 gift card for five or more returned empties. Prices run from $16 to $82. For anyone researching American beauty, vegan beauty, cruelty-free beauty or gentle everyday skincare, Summer Fridays is deservedly ubiquitous. The eczema seal on its hero product is a quiet mark of quality.

#minimalist#mid-range
View
KraveBeauty featured image
Beauty/Vegan Beauty

KraveBeauty

United States · Est. 2017 · Affordable

KraveBeauty is an American brand founded in 2017 by Liah Yoo, and it is one of very few beauty companies whose marketing actively discourages you from buying. The rallying line is Press Reset on the Skincare Norm. The range splits into a Core series for daily maintenance and a Supplement series for targeted needs. The brand tells customers outright when they do not need a product. Its #SlowDownSkincare campaign rejects the fast-fashion launch cycle the industry runs on. Behind that stance sits real formulation discipline. Great Barrier Relief, built on tamanu and centella, improved damaged barrier function after two weeks in an independent clinical study on twenty participants. Beet The Sun SPF 40 passed six separate tests, including two FDA broad spectrum tests and the ISO 24444 and 24442 protocols. Oat So Simple Water Cream, Matcha Hemp Hydrating Cleanser and Kale-Lalu-yAHA complete the core line, with everything priced between $16 and $28. KraveBeauty is a Certified B Corporation, PETA-certified vegan and cruelty-free, Plastic Neutral certified, Climate Label certified and a member of 1% for the Planet. It commits to including at least one upcycled ingredient in every new launch, using leftover Jeju matcha grinds, rejected UK hemp seeds, ugly Jeju carrots, European wine pomace and Romanian rosehip seeds. Great Barrier Relief is bottled in 100% PCR PET, and refill pouches are available. Formulas are always free of fragrance, colorants, dyes and essential oils. For sustainable, affordable, barrier-first skincare, KraveBeauty is a benchmark. It is one of very few brands whose environmental claims survive close reading.

#minimalist#sustainable
View
MARA Beauty featured image
Beauty/Vegan Beauty

MARA Beauty

United States · Est. 2018 · Luxury

MARA Beauty is a luxury American skincare brand founded by Allison McNamara, and it is built on a category the industry largely overlooked: algae. The name comes from the Sea of Marmara and the Gaelic word for sea. The science behind it is genuinely interesting. Marine algae survive extreme UV exposure, salinity and temperature swings, and they do so by producing protective compounds that translate remarkably well into skincare. MARA spent two years developing its wild-collected algae blend before launch, and that blend became Marine Intelligence, the proprietary complex running through every formula. Algae are hand-harvested off the coasts of Ireland and France, gathered so colonies keep regenerating, and products are manufactured in Los Angeles. Named marine actives include Alaria esculenta, Laminaria ochroleuca, Cystoseira tamariscifolia, blue sea kale, plankton and Arctic algae. Hero products include the Universal Face Oil and the Algae Enzyme Cleansing Oil. The Sea Vitamin C Sérum, the Algae Retinol Face Oil and the Pearl Peptide Glaze essence sit alongside them. The brand is Leaping Bunny certified cruelty-free and Certified Plastic Neutral through rePurpose Global. It is a member of 1% for the Planet and a SeaTrees partner, and uses FSC-certified cartons. Nearly all products are vegan, with two disclosed exceptions containing honey and pearl powder. Formulas exclude parabens, sulfates, silicones, synthetic fragrance, BHA, BHT, mineral oil and phthalates, with a stated commitment to biodegradable, ocean-safe actives. For anyone researching luxury American beauty, sustainable beauty, cruelty-free beauty or marine skincare, MARA leads its niche. Few brands have built a whole house on one plant family this convincingly.

#minimalist#plant-based
View
Dieux Skin featured image
Beauty/Vegan Beauty

Dieux Skin

United States · Est. 2020 · Mid-range

Dieux Skin is an American brand founded in Brooklyn by Charlotte Palermino, Joyce de Lemos and Marta Freedman, and it has become the beauty industry's most persistent voice for accountability. The tagline is clinical skincare for curious minds, and the operating principle is blunt: we don't believe in miracles, we believe in rituals that produce results. Formulas are developed in-house at the brand's own Brooklyn lab, never white label, and scaled up with US contract manufacturers. Dieux uses ingredients at their clinically studied doses and tests finished formulations rather than relying on ingredient-level studies, which is a meaningfully higher bar than most of the market. Clinical results are published on product pages with panellist counts and durations. Deliverance, the 3-in-1 repair serum, reports 95% seeing reduced redness on application. At eight weeks, 97.5% showed significant improvement in tone. A separate eighteen-panellist study on Fitzpatrick IV to VI skin showed 100% with a reduced appearance of age spots. The Forever Eye Mask, a reusable silicone patch replacing single-use eye masks, remains the brand's signature act of consumption criticism. Instant Angel, Auracle, Firm Revival and Air Angel complete the core range. Dieux is vegan, cruelty-free and Plastic Negative Certified through rePurpose Global, funding recovery of four times the plastic its products use at the Hara Kal project in Kerala, India. Products are paraben-free and almost entirely fragrance-free. Prices run from $25 to $62. For American beauty, vegan beauty or transparent clinical skincare, Dieux is unmatched. It publishes the numbers, then invites you to check them.

#mid-range#sustainable
View

Can't find what you're looking for?

We add new sites every week but if you have a specific request, let us know.

About vegan beauty brands

A vegan beauty product is formulated without ingredients obtained from animals or animal by-products. This can include familiar ingredients such as beeswax, honey and lanolin, alongside less obvious ones such as carmine, shellac, collagen, keratin and silk derivatives.

The vegan beauty brands featured here use alternatives chosen for the role each ingredient performs. Plant waxes can replace beeswax, mineral or synthetic pigments can replace carmine, and squalane can be produced from olives or sugarcane rather than animal sources.

Vegan skincare brands apply these choices across cleansers, serums, moisturisers, masks and body products. Vegan makeup brands consider pigments, waxes and conditioning ingredients used in foundations, lipsticks, mascaras and other colour cosmetics.

Some independent labels formulate their entire range according to vegan standards, while others maintain clearly identified vegan product lines. Each profile explains the brand’s approach alongside its founders, location, price positioning and main products.

This page brings those details together, helping readers understand how each independent label approaches vegan formulation beyond the wording printed on its packaging.