Beauty Brands

With hundreds of skincare and makeup companies competing for attention, finding useful information often means opening dozens of tabs. Our 2026 list of 300+ beauty brands brings that research into one place. The From The Labels editorial team reviews official brand websites, company pages and other primary sources to document who founded each business, where it began, what it sells, its price point and the practices it publicly supports. The directory includes skincare brands, makeup brands and wider beauty labels from different regions, price levels and formulation philosophies. Browse the profiles below, use the category filters to narrow the list and open any brand to see the research behind it.

Brands

FRÉ Skincare featured image
Beauty

FRÉ Skincare

Israel · Est. 2016 · Luxury

FRÉ Skincare was founded in 2014 in Tel Aviv by co-CEOs Michael Azoulay and Mickael Bensadoun. The idea came from watching a jogger on the beach fight sunscreen that ran, stung and simply gave up under sweat. That observation defined the brand. FRÉ positions itself as a clean suncare and well-aging specialist. It engineers 100% mineral SPF and antioxidant skincare for skin that is active, sweating and sun-exposed, rather than for skin sitting still indoors. Up to 90% of visible skin ageing is attributed to sun exposure. Treating sun protection as a well-aging product rather than a summer purchase is therefore a defensible strategy. The signature technology is the patented Argania Active Complex. It combines leaf extract, oil and stem cells from the desert argan tree, a species that survives extreme heat and drought. In-vitro research on the complex has been conducted with the Dead Sea-Arava Science Center. Hero products include PROTECT ME Moisturizing Mineral SPF in 30 and 50, and GLOW ME + Tinted Mineral SPF. The C ME Brightening Serum, RECOVER ME Restorative Night Cream and PURIFY ME Hydrating Facial Cleanser complete the routine. All products are vegan, cruelty-free, clinically and dermatologically tested, non-comedogenic and hypoallergenic, and are free from parabens, sulfates, gluten, mineral oil, propylene glycol, phthalates, formaldehyde and DEA. Formulas are reef safe and compliant with Hawaii's Reef Act 104. Packaging includes 50% post-consumer recycled plastic and sugarcane bioplastic, an argan tree is planted in Morocco for every set sold, and 1% of revenue supports environmental causes.

#hypoallergenic#mid-range
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Osmia featured image
Beauty

Osmia

United States · Est. 2012 · Luxury

Osmia is an American natural skincare brand founded in 2012 by Dr Sarah Villafranco, a Georgetown-trained physician. She spent around a decade in emergency medicine before a soap-making class changed her direction entirely. Based in Carbondale, Colorado, the brand is woman-owned and follows a deliberate less-is-more philosophy. The aim is healthier, happier skin, using ingredients that support both human and environmental health. Its honesty about certification is worth noting. The brand trades as Osmia Skincare rather than Osmia Organics. It states plainly that it is not certified organic, prioritising supplier quality over paperwork. Every label prints the percentage of certified organic ingredients. That is a more useful disclosure than a badge. Products are made in the USA, either at the Colorado headquarters or with US manufacturing partners, and the soap-making craft heritage survives in the Osmia Craft Series. Hero products include the Purely Simple Face Cream, the Purely Calm Gel Toner and Nectar Nourishing Drops. The Black Clay Facial Soap and Rosemary Scalp Oil are also favourites, and an extensive trial-size programme starts at $3. Formulas exclude synthetic fragrance, synthetic colour, petrochemicals, phthalates, parabens, sulfates and ethoxylated ingredients. Most products are vegan, with eight items containing honey, beeswax, lanolin or buttermilk powder, all disclosed. Cartons are FSC certified with non-toxic UV inks, and plastic components contain post-consumer recycled material. One tree is planted per order through One Tree Planted, exceeding 160,000 trees since 2018. For natural, women-owned American skincare, Osmia is deeply credible. Its honesty about what it has not certified is the most convincing thing about it.

#minimalist#mid-range
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VeraLab featured image
Beauty

VeraLab

Italy · Est. 2015 · Mid-range

VeraLab is an Italian skincare brand founded in 2015 by Cristina Fogazzi. Millions of Italians know her better as L'Estetista Cinica, the Cynical Beautician. She had already run the Bellavera beauty centre in Milan since 2009, and she built VeraLab on a refusal to sell fantasy. The brand mantra is we believe in your skin. Its communication is famously blunt about what cosmetics can and cannot do. It rejects airbrushed ideals in a market built on them. That honesty turned VeraLab into one of Europe's fastest-growing independent beauty companies. It closed 2023 at €72 million in revenue and won three consecutive Pambianco Quotabili Awards. The routine is structured around three simple steps: cleanse, exfoliate, hydrate. All suppliers are Italian, and the brand runs its own VeraLab Institute alongside physical stores. Hero products include Spumone cleansing mousse, Olio Denso cleansing oil, the microencapsulated Ultra Retinol serum, Wonder C Cream and Retinol Body. Clinical substantiation is published per product with numbers attached. Wonder C Cream was evaluated on twenty volunteers using it twice daily for eight weeks, and improved luminosity in 85%. Separate instrumental testing covered hyperpigmentation and a panel of thirty volunteers aged thirty-five to sixty-five. Products are dermatologically tested, ophthalmologically tested where relevant, nickel tested, and carry a vegan badge. The company holds ISO 9001 and the UNI/PdR 125 gender equality certification. Prices run from about €12 to €58. For Italian beauty, vegan beauty or affordable clinically tested skincare, VeraLab is a phenomenon. It grew on trust rather than on advertising spend.

#mid-range#locally made
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Riversol featured image
Beauty

Riversol

Canada · Est. 2008 · Mid-range

Riversol is a Canadian skincare brand founded in Vancouver by Dr Jason Rivers, a board-certified dermatologist. He is a past President of the Canadian Dermatology Association and of the Acne and Rosacea Society of Canada. He built it in response to something he saw daily in clinic: patients using too many products and receiving too little guidance. The result is a deliberately simple, low-irritant system for sensitive skin, rosacea, redness, dark spots and sun damage. The brand's signature ingredient came from an unexpected place. Through a connection at the University of British Columbia forestry department, Dr Rivers began working with hinokitiol, or beta-thujaplicin, extracted from Pacific red cedar. It took years of formulation chemistry to keep the molecule stable. It now anchors the entire line. The brand's own site cites thirteen referenced studies with PubMed links, drawn from a body of over 120 peer-reviewed papers. The vitamin C used is photostabilised and claimed to be ten times more stable than conventional forms. Products are produced locally and shipped from Vancouver, and carry a Made in Canada mark. Hero products include the Anti-Aging Serum, the Daily Moisturizing Cream, the Retinol Treatment, the Eye Repair Treatment and the Daily Glow Mineral Sunscreen SPF 50+. Everything is hypoallergenic, fragrance-free, colorant-free, paraben-free and cruelty-free, and almost all products are vegan. Glass jars, recyclable lids and post-consumer recycled plastic are used across five products. For Canadian beauty, fragrance-free skincare or dermatologist-developed sensitive skin care, Riversol is exceptional. Few brands are still formulated by the doctor whose name is on the door.

#hypoallergenic#mid-range
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Oh My Cream featured image
Beauty

Oh My Cream

France · Est. 2013 · Mid-range

Oh My Cream is a French beauty company founded in 2014 by Juliette Levy, who opened her first boutique on rue de Tournon near Saint-Sulpice in Paris. It works in two ways at once. It is a curated clean beauty retailer, carrying more than a hundred brands across French stores, a Paris flagship and London boutiques in Notting Hill and Chelsea. It also makes its own line, Oh My Cream Skincare. The retail side was the first in France to bring in several now-established international clean brands, and the treatment cabins and in-store skin diagnostics remain central to how the business works. What makes the company genuinely interesting is its selection charter, which is deliberately non-absolutist. It excludes cyclic silicones, long-chain parabens, MIT and MCIT, BHA and BHT, and the filters homosalate and benzophenone, while openly permitting phenoxyethanol, limited sulfate percentages and mineral oils under stated conditions. There is no minimum natural-origin quota, because the company argues for balance between efficacy, safety and environmental impact rather than rigid natural marketing. Oh My Cream Skincare is made in France, apart from the makeup, which is made in Italy, and is built on short formulas covering cleansing, exfoliating, hydrating, nourishing and protecting. Hero products include the Universal Cream, the Rich Firming Cream, the Solar Water SPF50+ and the range of cleansers. The company is a Certified B Corporation scoring 97.2, and its mono-material refills cut carbon impact by up to 38%. For French beauty and clean beauty done honestly, Oh My Cream is a leader.

#minimalist#mid-range
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Facetheory featured image
Beauty

Facetheory

United Kingdom · Est. 2014 · Affordable

Facetheory is a British skincare brand born in Sheffield in 2013, and it occupies an unusual position. It formulates and manufactures everything in its own UK lab. It then sells direct, at prices most contract-manufactured brands cannot match. The positioning is skincare, humanised, and the promise is affordable, vegan, science-backed formulas that meet real needs with real results. In practice that means actives at concentrations you would normally pay three times as much for, in multi-tasking products designed to do more in fewer steps. Vertical integration is the whole reason the pricing works, and it also gives the brand unusually tight control over reformulation and quality. Hero products include the Retinal Supreme MultiCream and the Encapsulated Retinol 3% Serum. The Glow-C Vitamin C 20% Serum, the Peptide Firming Night Cream and the Glow-C Daily Moisturiser SPF 30 round it out. Most items cost between £15 and £39. Consumer trial data is published per product. The Retinal Supreme MultiCream was tested on sixty-one participants over four weeks, with 84% reporting transformative results without the usual retinoid side effects, 92% finding it gentle and 90% seeing smoother skin. All ingredients are vegan and none are animal-derived, and the brand does not test finished products on animals or engage subcontractors to do so. Packaging is moving to glass jars, glass bottles and aluminium tubes as single-use plastic is phased out, and packaging is locally sourced to reduce transport emissions. A 365-day guarantee covers every purchase. For UK beauty, affordable beauty or vegan actives, Facetheory is outstanding value.

#minimalist#sustainable
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Summer Fridays featured image
Beauty

Summer Fridays

United States · Est. 2018 · Luxury

Summer Fridays is an American skincare and hybrid makeup brand founded by Marianna Hewitt and Lauren Ireland. It is the rare influencer-founded company that built a real product business rather than a merchandising exercise. The brand's argument is that beauty routines have become over-stimulating, over-complicated and over-active, and its three pillars answer that directly: gently effective, everyday intuitive and community born. Formulas use what the brand calls perfected levels of active ingredients, enough to work without the downtime that stronger actives demand. The Jet Lag Mask remains the defining product, a hydrating mask-to-moisturiser. It carries the National Eczema Association Seal of Acceptance. That is an unusual credential in prestige beauty, and a meaningful one for reactive skin. A thirty-three-person study reported 100% seeing increased hydration at eight hours, with 97% finding skin softer and smoother. Cloud Dew Gel Cream, the Lip Butter Balm, ShadeDrops SPF 50 Mineral Milk Sunscreen and the Sunlit Vanilla Eau de Parfum complete the core range. All products are vegan and cruelty-free, and are free from parabens, sulfates and phthalates, with the Jet Lag Mask fragrance-free, gluten-free and non-comedogenic. Packaging uses aluminium, glass, sugarcane-based and post-consumer recycled plastics with FSC-certified paperboard cartons. The brand partners with Pact Collective on a take-back scheme, offering a $25 gift card for five or more returned empties. Prices run from $16 to $82. For anyone researching American beauty, vegan beauty, cruelty-free beauty or gentle everyday skincare, Summer Fridays is deservedly ubiquitous. The eczema seal on its hero product is a quiet mark of quality.

#minimalist#mid-range
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KraveBeauty featured image
Beauty

KraveBeauty

United States · Est. 2017 · Affordable

KraveBeauty is an American brand founded in 2017 by Liah Yoo, and it is one of very few beauty companies whose marketing actively discourages you from buying. The rallying line is Press Reset on the Skincare Norm. The range splits into a Core series for daily maintenance and a Supplement series for targeted needs. The brand tells customers outright when they do not need a product. Its #SlowDownSkincare campaign rejects the fast-fashion launch cycle the industry runs on. Behind that stance sits real formulation discipline. Great Barrier Relief, built on tamanu and centella, improved damaged barrier function after two weeks in an independent clinical study on twenty participants. Beet The Sun SPF 40 passed six separate tests, including two FDA broad spectrum tests and the ISO 24444 and 24442 protocols. Oat So Simple Water Cream, Matcha Hemp Hydrating Cleanser and Kale-Lalu-yAHA complete the core line, with everything priced between $16 and $28. KraveBeauty is a Certified B Corporation, PETA-certified vegan and cruelty-free, Plastic Neutral certified, Climate Label certified and a member of 1% for the Planet. It commits to including at least one upcycled ingredient in every new launch, using leftover Jeju matcha grinds, rejected UK hemp seeds, ugly Jeju carrots, European wine pomace and Romanian rosehip seeds. Great Barrier Relief is bottled in 100% PCR PET, and refill pouches are available. Formulas are always free of fragrance, colorants, dyes and essential oils. For sustainable, affordable, barrier-first skincare, KraveBeauty is a benchmark. It is one of very few brands whose environmental claims survive close reading.

#minimalist#sustainable
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About beauty brands on From The Labels

Beauty brands rarely fit into one neat category. A company can be women-owned and locally made while also offering vegan formulas at a mid-range price. That is why the directory connects each profile to relevant categories covering lifestyle, production, ethics, ownership, formulation, price and region.

Terms such as clean, natural and sustainable do not always follow one industry-wide definition. Our profiles record the information a brand publishes and add context from available primary sources rather than treating every label as proof. Where details cannot be confirmed, we avoid filling gaps with assumptions.

Use this beauty brand directory to move between broad discovery and specific needs. You can explore affordable skincare brands, luxury makeup brands, cruelty-free companies or brands from the United States, United Kingdom, Europe, Australia, Japan and Korea. As the list grows, the same research structure makes new and established labels easier to compare.

Frequently asked questions

What can I find in this beauty brand directory?
You can find researched profiles covering brand founders, origins, products, price points, formulations and stated business practices.
Does the list include skincare brands and makeup brands?
Yes. The directory includes skincare brands, makeup brands and companies offering products across multiple beauty categories.
How does From The Labels verify each beauty brand?
Our editorial team reviews official websites, company pages and other primary sources. Claims relating to ingredients, certifications or business practices are recorded with available context.
Can I filter the list of beauty brands?
Yes. You can explore brands by lifestyle, production, ethics, ownership, formulation, price and region.
Does inclusion mean From The Labels recommends a brand?
Not automatically. Inclusion means sufficient information was available to create a researched profile. It should not be treated as a blanket endorsement of every product or claim.
How often is the beauty brands list updated?
New companies are added and existing profiles are revised as more reliable information becomes available.