
Pashion Footwear
USA · Est. 2016 · Mid-range
Pashion began with an injury. In 2016, Haley Pavone, then a business student at Cal Poly San Luis Obispo, had taken off her heels at a university formal when another dancer's stiletto went straight through her bare foot. Her question was simple: why should women choose between heels that hurt and going barefoot? The name is short for "practical fashion". Industry veterans called a heel that turns into a flat impossible. It took about two and a half years of student-led R&D before Pashion launched online in June 2019. The breakthrough is the Stelo™, a patented, removable arch support. A quarter turn releases the heel and Stelo together, and the flexible sole relaxes into a flat. Heel kits in 1.5, 3 and 4 inch block, stiletto and flare shapes swap onto any pair, so one shoe covers the office, a wedding and the walk home. Engineers with Nike and Adidas experience shaped the design, and the shoes passed two years of professional wear-testing. On Shark Tank in 2021, Pavone turned down a royalty-based offer to keep reinvesting revenue. Wide-width styles, wide-calf boots and a bridal line extend the range.




















