perfectwhitetee

Perfectwhitetee is a minimalist American basics label for women, founded in Los Angeles in 2020 by Lisa Hickey and Jen Menchaca. The two friends and colleagues have more than 30 years of combined experience in fashion: Menchaca previously founded a t-shirt brand in the women's contemporary market, and Hickey owns a multi-line New York showroom and three stores selling upscale casual basics. They launched on National White T-Shirt Day, 11 February 2020, with seven styles, three of which are still top sellers. The brand, styled perfectwhitetee, focuses on seasonless essentials that customers can restock year-round. Signature pieces include the Harley boxy crewneck tee, the Hendrix V-neck tee and the Blondie rib tank, alongside the Ziggy reverse fleece sweatshirt, French terry sweatpants, sweaters and Harper cropped jeans. About 90% of the line is produced in the US, with core tees made in Los Angeles from fabrics milled in California and a small share of sweaters and fleece sourced overseas. Materials include Supima cotton, modal and recycled fibres. Women-owned and run by its co-founders, perfectwhitetee sells online and through its store on Elizabeth Street in New York.