#b corp

List of 19 B Corp Brands

Explore 19 B Corp certified brands across beauty, skincare and fashion. B Corp certification is awarded by the non-profit B Lab after a verified assessment of a company's social and environmental performance, covering areas such as how it treats workers, supports communities and manages its environmental impact. Certified companies also make a legal commitment to consider all their stakeholders, not just shareholders. Most brands here are beauty and skincare labels, with a few haircare, footwear and clothing names too. Ideal if you want proof of a company's wider impact. Compare these B Corp brands side by side to find certified alternatives for everyday purchases.

Tagged Brands

Skandinavisk featured image
Beauty

Skandinavisk

Denmark · Est. 2012 · Luxury

Skandinavisk is a European beauty brand founded in 2012 by Shaun Russell and based in Copenhagen, Denmark. The brand combines Scandinavian identity with vegan and cruelty-free values, ethical practices, local production, and an extensive sustainability focus. Its B Corp status gives the brand’s responsible-business positioning additional weight. Rather than treating sustainability as a single packaging initiative, Skandinavisk’s profile connects environmental responsibility with ethics and production. The locally made element is equally important. It keeps the brand rooted in its region and reinforces the sense that Scandinavian culture is more than an aesthetic reference. The products sit within a mid-range-to-premium space, giving customers an elevated experience without relying entirely on conventional luxury positioning. Vegan and cruelty-free beauty add another dimension for shoppers who want animal-friendly products, while the brand’s everyday orientation makes these values relevant to regular routines rather than niche purchases. What makes Skandinavisk distinctive is the cohesion between place, values, and product positioning. Its Copenhagen base, ethical approach, sustainability commitments, vegan formulations, cruelty-free practices, and local production all point in the same direction. For customers interested in European beauty with a clear regional identity, Skandinavisk offers a considered alternative to globally standardized brands, combining Scandinavian sensibility with modern expectations around responsible and conscious beauty.

#b corp#vegan
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Irene Forte Skincare featured image
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Irene Forte Skincare

Italy · Est. 2018 · Luxury

Irene Forte Skincare is a European luxury beauty brand founded in 2018 by Irene Forte and based in Sciacca, Sicily, Italy. The skincare brand combines natural and plant-based ingredients with a premium approach to modern beauty. The brand is vegan and cruelty-free, while clean beauty, ethical sourcing, and sustainability are central to its positioning. Irene Forte Skincare is also associated with organic beauty, helping it appeal to customers looking for elevated formulas rooted in more naturally focused ingredients. Its sustainability approach includes recycled materials, refillable concepts, upcycled elements, and circular beauty practices. Locally made production further strengthens the brand’s connection to Sicily and European craftsmanship. As a B Corp beauty brand, Irene Forte also reflects a broader commitment to responsible business practices alongside product quality. Overall, Irene Forte Skincare is a luxury European beauty brand combining natural and organic skincare, vegan and cruelty-free practices, ethical sourcing, sustainability, recycled and refillable packaging, locally made production, and premium beauty.

#luxury#b corp
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KraveBeauty featured image
Beauty

KraveBeauty

United States · Est. 2017 · Affordable

KraveBeauty is an American brand founded in 2017 by Liah Yoo, and it is one of very few beauty companies whose marketing actively discourages you from buying. The rallying line is Press Reset on the Skincare Norm. The range splits into a Core series for daily maintenance and a Supplement series for targeted needs. The brand tells customers outright when they do not need a product. Its #SlowDownSkincare campaign rejects the fast-fashion launch cycle the industry runs on. Behind that stance sits real formulation discipline. Great Barrier Relief, built on tamanu and centella, improved damaged barrier function after two weeks in an independent clinical study on twenty participants. Beet The Sun SPF 40 passed six separate tests, including two FDA broad spectrum tests and the ISO 24444 and 24442 protocols. Oat So Simple Water Cream, Matcha Hemp Hydrating Cleanser and Kale-Lalu-yAHA complete the core line, with everything priced between $16 and $28. KraveBeauty is a Certified B Corporation, PETA-certified vegan and cruelty-free, and a member of 1% for the Planet. It commits to including at least one upcycled ingredient in every new launch, using leftover Jeju matcha grinds, rejected UK hemp seeds, ugly Jeju carrots, European wine pomace and Romanian rosehip seeds. Great Barrier Relief is bottled in 100% PCR PET, and refill pouches are available. Formulas are always free of fragrance, colorants, dyes and essential oils. For sustainable, affordable, barrier-first skincare, KraveBeauty is a benchmark. It is one of very few brands whose environmental claims survive close reading.

#vegan#cruelty-free
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Bramley featured image
Beauty

Bramley

United Kingdom · Est. 2009 · Mid-range

Bramley is a British natural bath, body, home and skincare brand founded by Chloë Luxton. It started at The Beckford Arms, the family's countryside inn. She wanted guest products made without synthetic ingredients or single-use plastic, could not find them, and made her own instead. Fifteen years later the range has grown a long way, and she is still at the helm. The brand line sums it up. Made by nature, crafted by Bramley. Products are made in the British countryside using pure essential oils, the brand's own apple ingredient and natural botanicals. Bramley is a Certified B Corporation with a strong impact score, and it carries the Buy Women Built mark, so this is a clearly women-led business. All products are suitable for vegans, and none are tested on animals. Formulas contain no synthetic colours, no synthetic fragrances, no parabens, no petrochemicals, no silicones and no sulphates. Everything is biodegradable and marine-life friendly, and no plastic microbeads are used. Refills are available across nearly all home, skin and body products, in biodegradable and compostable pouches, and those have saved 28 tonnes of plastic to date. Bottles, lids, pumps and boxes are all recyclable. Local sourcing is taken seriously, with 55% of purchases from suppliers within fifty miles of head office. The brand donates 1% of every full-size bath, body and home product to the wild plant charity Plantlife, over £15,000 so far. Sub-lines cover children and even dogs. For UK beauty, sustainable beauty or women-owned brands, Bramley shines. The scents are pure essential oil. The refills work properly.

#vegan#cruelty-free
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PATYKA featured image
Beauty

PATYKA

France · Est. 2002 · Luxury

Patyka is a French skincare brand born in Paris in 2002. The name comes from the Greek apoteke, meaning pharmacy, and the pharmacy influence runs right through the range. Patyka calls what it makes Biotech Skincare. That means pairing plant actives with biotechnology, borrowing from both aesthetic medicine and herbal tradition. Products are formulated in-house at the brand's own Paris laboratory and made in France. Over half of the plant actives are sourced in France. The certification list is one of the strongest in French beauty. Every product is COSMOS certified by ECOCERT. Patyka was one of the first brands in the world to gain that status, back in 2002. It became a B Corp in 2023 and a member of UEBT the same year, which covers ethical sourcing of shea butter and aloe vera. It holds Engagé RSE at Confirmé level from AFNOR. Since November 2020 it has been an Entreprise à Mission under French law, only the third cosmetics company in France to take that status, with mission reports verified by KPMG. Formulas leave out parabens, SLS, silicones, mineral oils, phenoxyethanol, phthalates, PEGs, EDTA and synthetic dyes. Almost every product is vegan, with three named exceptions that use ethically harvested beeswax. Packaging is 79% recycled plastic, and 19 tonnes of virgin plastic were saved between 2020 and 2023. All glass jars are refillable. Every product has a carbon footprint and life cycle analysis behind it. For French beauty, organic beauty or ethical luxury, Patyka delivers. The claims are all backed by named certifiers. That is rare in this space.

#organic#natural
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Emma Lewisham featured image
Beauty

Emma Lewisham

New Zealand · Est. 2019 · Luxury

Emma Lewisham is a luxury New Zealand skincare brand founded in 2019 by Emma Lewisham. It is now one of the best known sustainable beauty brands in the world. The philosophy is beauty with intelligence. That means building each formula around the skin, not around one trendy ingredient. Its own method, Physiology Synchrony Unlock, can put up to twenty-five actives in a single product. The brand is a Certified B Corporation. It is PETA certified Animal Testing Free and Cruelty Free. Every product is vegan. In 2021 it became the first skincare brand in the world to offer refillable, circular and Climate Positive certified products across its whole range. Using a refill cuts carbon by up to 74%. The company is proudly New Zealand owned and run. Products are made in New Zealand. Every ingredient is 100% traceable and responsibly sourced. The brand calls this farm to face, and it publishes white papers to prove it. Dr Jane Goodall has publicly backed the circular model. There is also a written Sustainability Strategy for 2025 to 2027 tied to the UN goals. Formulas skip fillers, artificial colours, synthetic fragrance and synthetic preservatives. Hero products include the Supernatural Vitale Elixir and the Supernatural Face Crème Riche. The cult Skin Reset Serum, the Sunceutical SPF 50 Mineral Face Crème and the Illuminating Oil Cleanser are also key. For sustainable beauty, vegan beauty, cruelty-free beauty or luxury New Zealand skincare, this brand sets the global standard.

#vegan#cruelty-free
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By Sarah London featured image
Beauty

By Sarah London

United Kingdom · Est. 2017 · Mid-range

By Sarah London is a UK beauty brand founded in November 2017 by sisters Sarah and Lauren Brown, and its origin story is unusually personal: Lauren was diagnosed with acute myeloid leukaemia, Sarah became her stem cell donor, and the formulas were developed in response to how profoundly treatment affected Lauren's skin. That history shapes the brand rule applied to every product, that it must be natural, soothing and restorative, gentle enough for sensitive skin and gut yet powerful enough to support lasting health. By Sarah is a Certified B Corporation, meticulous about ingredient sourcing and quality, and carries the Made in Britain and Buy Women Built marks, making it one of the clearest women-owned beauty propositions in the UK market. The range is vegan and cruelty-free, and every product is free from parabens, silicones, synthetic fragrance, sodium lauryl sulphate, propylene glycol, petroleum, mineral oil, palm oil and unnecessary fillers, with core products dermatologically approved for sensitive skin. Hero products include the Hero Facial Oil, the Balancer Cream Cleanser, the Reviver Hydrating Mist, Serene Daily SPF 50+ and the Tender Skin Balm. Packaging uses recycled and recyclable materials wherever possible, with glass bottles designed to be rinsed and recycled at home, and the brand commits to full supply chain transparency and paying everyone who works for it a fair wage. It partners with Macmillan Cancer Support. For anyone researching UK beauty brands, women-owned beauty, vegan beauty, ethical beauty or sensitive-skin skincare, By Sarah London is genuinely distinctive, offering B Corp certified British skincare built by two sisters whose formulations were tested first on skin recovering from cancer treatment.

#vegan#cruelty-free
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OSKIA featured image
Beauty

OSKIA

United Kingdom · Est. 2009 · Luxury

OSKIA is a luxury UK beauty brand founded in 2009 by Georgie Cleeve and run with her husband George Gordon, and it occupies a distinctive position in British beauty as a premium nutri-cosmeceutical house built on the science of skin nutrition. The brand's formulations are anchored by its proprietary MSM Regen Complex, with results-driven products containing up to forty actives and backed by clinical testing. Everything is made in the brand's own laboratory and factory in the rolling hills of Wales, giving OSKIA full control over formulation, quality and small-batch production, and formulations sit at around 98 to 99% natural origin measured against the ISO 16128 standard. OSKIA is a Certified B Corporation, meeting the highest standards of social and environmental performance, accountability and transparency, and the brand is candid that it is not certified organic by any certification board, using synthetic ECOCERT-approved preservatives where needed rather than making claims it cannot substantiate. Formulations are free from artificial chemicals, synthetic fragrances, colorants, petrochemicals, phthalates, DEA, TEA, sulphates and parabens, and are gluten-free. Products are suitable for vegetarians and the majority are vegan, with milk peptides and lactoferrin appearing in a selection of formulas. Hero products include the cult Renaissance Cleansing Gel, Midnight Elixir, Bedtime Beauty Boost, Renaissance 360, Super C Beauty Capsules and Eye Wonder, with a growing refills collection across supplements, oils and serums. For anyone researching UK beauty brands, luxury British skincare, ethical beauty, sustainable beauty or B Corp certified beauty, OSKIA combines Welsh manufacturing with genuine cosmeceutical performance.

#vegan#cruelty-free
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Evolve Organic Beauty featured image
Beauty

Evolve Organic Beauty

United Kingdom · Est. 2009 · Mid-range

Evolve Organic Beauty is a UK beauty brand founded in 2009 by Laura Rudoe, independent, founder-led and British made from the outset, and it stands as one of the most rigorously certified names in the country's natural beauty sector. Every product is designed, formulated and made in-house in small batches at the brand's own studio in St Albans, Hertfordshire, where a team of more than twenty artisans has produced the range since 2014. Evolve is a Certified B Corporation, among the first thousand B Corps certified in the UK, with a B Impact Score of 92. Its organic formulations are certified by ECOCERT to COSMOS standards with a 95% organic ingredient minimum, and the brand is certified cruelty-free by Cruelty Free International under the Leaping Bunny programme. Formulations are over 99% natural and free from unnecessary or harmful ingredients. The sustainability record is exceptionally well quantified: plastic-free refills across all 100ml products have saved over 6,000 pumps from landfill, 63% of packaging includes recycled materials, all plastic bottles are made from 100% post-consumer recycled plastic, 250ml bottles use Prevented Ocean Plastic, and 894 tonnes of CO2 have been offset through verified Amazon, Madagascan mangrove and Indonesian peatland projects. The brand has set a science-based target for 50% emissions reduction by 2030 and net zero by 2050. Hero products include the Age Defying Multi Peptide Cream, Nightly Renew Facial Cream, Bio-Retinol Gold Face Mask and Hyaluronic Serum 200. For anyone researching UK beauty brands, organic beauty, sustainable beauty, ethical beauty or women-owned mid-range skincare, Evolve is a benchmark.

#vegan#cruelty-free
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KYPRIS Beauty featured image
Beauty

KYPRIS Beauty

United States · Est. 2014 · Luxury

Kypris Beauty is a luxury clean beauty brand founded by Chase Polan, who serves as Founder, CEO and Lead Alchemist, and it has become one of the most rigorously certified names in the American beauty landscape. As a Certified B Corporation, Kypris meets verified standards of social and environmental performance, accountability and transparency, placing it firmly among the most credible ethical beauty brands operating today. The brand's botanical formulations draw on ECOCERT, Fair Trade, Fair for Life, RSPO and Non-GMO certified ingredients, a level of supply chain documentation that is rare even within luxury beauty. Kypris is best known for its Beauty Elixirs, a trio of plant-based facial oils built around 1,000 Roses, Healing Bouquet and Prismatic Array, alongside serums and treatments that pair botanical extracts with clinically studied actives. Every formulation is cruelty-free and made without parabens, sulfates, phthalates or synthetic fragrance, which is why Kypris is so frequently listed among natural beauty and clean beauty recommendations. Sustainability runs through the packaging as well: cartons are made from 100% post-consumer recycled material, and the brand partners with Pact Collective to recycle beauty packaging that municipal systems cannot process. Kypris is also a member of 1% for the Planet, donating a percentage of revenue to environmental causes each year. For anyone researching sustainable beauty, ethical beauty or luxury American beauty brands with genuine third-party verification behind their claims, Kypris represents the intersection of botanical alchemy, scientific formulation and measurable environmental commitment, offering a considered alternative to conventional prestige skincare with credentials that withstand scrutiny.

#vegan#cruelty-free
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Vintner’s Daughter featured image
Beauty

Vintner’s Daughter

United States · Est. 2014 · Luxury

Vintner's Daughter is an American skincare house that applied the standards of fine winemaking to beauty and, in doing so, created one of the most respected products in the category. Founder April Gargiulo came from a Napa Valley winemaking family, and when she looked at how cosmetics were made, the shortcuts were obvious. Her response was to reject them entirely. Founded in 2014 and based in St. Helena, the brand makes just a handful of products, led by the Active Botanical Serum. Its proprietary Phyto Radiance Infusion begins with whole plants rather than extracts, infused over twenty-one days in a process the brand calls radical craftsmanship, and its motto, in natura veritas, reflects a philosophy of moving at the speed of quality rather than the speed of market. The catalogue extends to a treatment essence and renewal cleanser, and the brand summarises its approach as fewer, better. Products are vegan and certified cruelty-free through the Leaping Bunny programme. Vintner's Daughter is a Certified B Corporation and a California Green Business, states plainly that it is a woman-owned business, and donates two percent of sales to women's and children's causes. Cartons use eighty percent post-consumer recycled or FSC board with eco-friendly ink, glass is recyclable, empties can be returned through Pact Collective, and annual emissions are offset through verified forest management projects. Priced in the luxury tier, it is an outstanding option for anyone seeking vegan, clean, natural, cruelty-free and B Corp certified American skincare with genuine craftsmanship behind it.

#vegan#cruelty-free
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Sculpted by Aimee featured image
Beauty

Sculpted by Aimee

Ireland · Est. 2016 · Mid-range

Sculpted By Aimee is an Irish beauty brand founded in 2016 by Aimee Connolly, widely described as Ireland's leading makeup artist, and it has become one of the most credentialed independents anywhere in European beauty. The philosophy is speed and simplicity. The brand talks about taking beauty back to basics and helping people feel fantastic in five minutes, and its Filter Free positioning rejects the heavily perfected aesthetic that dominated the decade it launched into. Complexion products including HydraGlo and Bronze Base anchor a range built for everyday wear rather than occasion makeup. Every product is one hundred percent vegan and cruelty-free, and the brand is officially Leaping Bunny certified by Cruelty Free International. Products are one hundred percent paraben and fragrance free. Its environmental credentials go considerably further than most colour brands. Sculpted By Aimee runs ReSculpted, a take-back scheme rewarding customers with points for returning empties. Refills are available on core complexion products, with further refill innovation underway. The brand has published emissions targets of a fifty percent reduction in scope one and two emissions and in logistics emissions by 2030. Supply chain ethics are addressed directly through responsible partnerships, fair pay, inclusive practices and factory visits verifying quality, sustainability and cruelty-free practice. Priced mid-range, it is an outstanding option for vegan, paraben-free and Leaping Bunny approved European beauty from a women-owned business.

#vegan#cruelty-free
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Elate Beauty featured image
Beauty

Elate Beauty

Canada · Est. 2014 · Mid-range

Elate Beauty is a Canadian cosmetics brand that treats waste as the central design problem in makeup. Founded in 2014 in Victoria, British Columbia by Melodie Reynolds, a twenty-year beauty industry veteran, it exists because roughly thirty percent of all waste attributed to cosmetics comes from packaging that was never designed to be reused. Elate's answer is a refill system built into the product architecture. Bamboo compacts are bought once and refilled indefinitely, with pressed foundation, creme concealer and brow balm refills sold to slot into what customers already own. Packaging is recyclable and, in the case of seed-paper cartons, literally plantable. Empties that cannot be recycled at home can be mailed back through PACT Collective. The published impact figures are specific: over 697,000 plastic packages diverted, more than 157,500 seed paper gardens planted and 22,000 trees. The brand is a Certified B Corporation, meeting independently audited standards for social and environmental performance, and its products are vegan and PETA-certified cruelty-free, made with ethically sourced ingredients. Two percent of profits are donated, split between social and environmental causes. Elate also publishes its progress openly, including where targets have not yet been met, which is rarer than it should be. Products are Canadian founded and Canadian made, with pencils crafted in Italy and bamboo components made by long-term partners. Priced in the mid-range tier, the range is deliberately everyday and minimalist. For shoppers seeking vegan, cruelty-free, B Corp certified and genuinely low-waste beauty from a women-owned business, Elate is among the most rigorous refillable makeup brands anywhere.

#vegan#cruelty-free
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Cheekbone Beauty featured image
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Cheekbone Beauty

Canada · Est. 2016 · Mid-range

Cheekbone Beauty is an Indigenous-owned Canadian cosmetics brand and one of the most credentialed independents in North American beauty. Founded in 2016 by Jenn Harper, who is Ojibwe and a member of Northwest Angle #33 First Nation, it operates from St. Catharines, Ontario, on traditional Haudenosaunee and Anishinaabe territory, and was built around representation as much as product. The range covers lips, eyes and face: lipsticks, glosses, liners and oils, shadows, liners and mascara, primer, blush, bronzer, setting powder, contour and multi-use pencils, sold individually and in kits. Colour payoff is strong, and the brand is explicit that its formulas are made for a full spectrum of skin tones rather than adapted to them afterwards. Its ethics are verified rather than asserted. Cheekbone Beauty is a Certified B Corporation, meeting independently audited standards for social and environmental performance, and it sources only Fair-Trade Certified, vegan ingredients that are never tested on animals. Packaging must be plantable seed paper, refillable or reusable, mailers are recyclable or made from recycled material, and the brand works to circular-economy principles. Products are made in Canada and sit in the mid-range tier, competing on performance with far larger brands. For shoppers searching for vegan, cruelty-free, fair-trade and B Corp certified clean beauty from a women-owned, Indigenous-owned business, Cheekbone Beauty is genuinely without peer, and one of the very few brands where every ethical claim carries third-party proof.

#b corp#sustainable
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Prota Fiori featured image
Footwear

Prota Fiori

Italy · Est. 2018 · Luxury

Prota Fiori is an Italian-made luxury women’s footwear brand founded in 2018 by Jennifer Stucko. Created around the idea that beautiful shoes can be produced differently, the company connects traditional Italian shoemaking with materials, sourcing, and feminine design. Every shoe is designed, sourced, and handmade in Italy. The Prota Fiori collection includes heels, pumps, sandals, boots, flats, and women’s shoes. Each style is named after a flower, reflecting the brand’s connection to nature and femininity. Elegant shapes and timeless colors help the footwear work across professional wardrobes, formal occasions, celebrations, and elevated everyday dressing. Prota Fiori explores circular and lower-impact materials, including alternatives developed from grape and apple by-products. The shoes are constructed using Italian craftsmanship methods and are designed with repairability and longer use in mind. The company is recognized as a woman-owned Certified B Corporation. For shoppers seeking sustainable luxury shoes made in Italy, Prota Fiori offers a blend of elegance, material innovation, and artisanal quality. Its designer women’s footwear suits customers who want polished Italian style while considering craftsmanship, product longevity, environmental impact, and responsible business practices.

#b corp#eco-friendly
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Poppy Barley featured image
Footwear

Poppy Barley

Canada · Est. 2012 · Mid-range

Poppy Barley is a Canadian footwear and accessories brand founded in 2012 by sisters Justine and Kendall Barber. The idea began after Justine had a pair of boots made to her measurements in Bali, inspiring the sisters to explore footwear that could better accommodate feet and everyday routines. The brand designs shoes around comfort, fit, and wear rather than appearance alone. Its footwear is available in an extended size range, with styles offered in wide widths and calf options. Collections include boots, loafers, flats, sneakers, sandals, heels, handbags, and accessories intended for work, travel, events, and daily use. Poppy Barley is a Certified B Corporation and designs its products in Edmonton. Manufacturing partners are located in Mexico, Spain, and Portugal, with the company screening factories for working conditions and using materials selected with environmental impact in mind. The label describes its approach as accessible luxury: well-made, versatile products designed to be worn repeatedly rather than saved for occasional use. For shoppers, Poppy Barley combines considered styling, inclusive fit choices, responsible production, and comfort-focused construction in pieces intended to support lifestyles.

#b corp#eco-friendly
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Loulou Lollipop featured image
Clothing

Loulou Lollipop

Canada · Est. 2015 · Mid-range

Lollipop is a women-owned, AAPI-owned kids clothing and lifestyle brand founded in 2015 in Vancouver, British Columbia, Canada, by twin sisters Eleanor Lee and Angel Kho, who began with two whimsical silicone teether designs launched from a home office. Growing from those humble beginnings, Loulou Lollipop has expanded into a full baby and kids lifestyle brand offering sleep bags, muslin swaddles, silicone feeding essentials, and clothing for children aged 0 to 6 years across 37 countries and over 1,100 boutiques in the United States and Canada. Certified B Corporation, the brand holds sustainability, safety, and community impact as core commitments, crafting every product with the highest quality and functionality standards. With a distinctive design identity that is always delightful and intentional, Loulou Lollipop has become a trusted name in beautifully made, responsibly produced baby and children's essentials worldwide.

#ethical#b corp
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Prose featured image
Hair Care

Prose

United States · Est. 2017 · Mid-range

Prose, founded in 2017 by a New York-based team, pioneered the concept of custom-made beauty through personalized haircare formulation. Using a detailed online consultation assessing hair type, goals, and environment, Prose creates individualized shampoos, conditioners, masks, and styling creams tailored to each customer's unique needs. Every formula uses clean, sustainably sourced ingredients and is free from parabens, sulfates, and GMOs, while maintaining cruelty-free standards. Prose's approach blends technology, data science, and natural ingredients to deliver salon-grade performance with personal precision, emphasizing transparency by showing customers exactly what goes into their formulas and why. Prose's distinctive hyper-personalized model has established it as a leading name in the modern hair wellness movement, transforming everyday haircare into a science-backed, custom experience.

#b corp#sustainable
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Holistic Hair featured image
Hair Care

Holistic HairVerified Brand Owner

New Zealand · Est. 2006 · Mid-range

Nature's hair care. Trichology-led haircare rooted in scalp health, plant actives, and conscious design.

#b corp#circular
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About b corp brands

How to Read a B Corp Certification

The B Corp logo can only be used by companies that have been certified by B Lab, so it is one of the more reliable signals you will find on packaging. Certification is reviewed every three years, and each company has a public profile on B Lab's directory, where you can see how it performed on areas such as governance, workers, community, environment and customers. If you are comparing B Corp brands, that breakdown is worth a look, because two certified companies can have very different strengths. Remember that certification covers the whole business, not one individual product.

Why Certification Means More Than a Badge

Plenty of companies describe themselves as responsible, but certified B Corp brands have had their practices measured against a detailed external standard and have changed their legal documents to commit to considering people and the planet alongside profit. That makes it harder to drift away from good intentions when the business grows or changes hands. It is not a guarantee of perfection, and the standards themselves continue to evolve, but it does offer a level of accountability and transparency that marketing language alone cannot. For shoppers, it is a useful shortcut to companies willing to be scrutinised.

Frequently asked questions

What does it mean when a brand is a B Corp?
A B Corp is a company certified by the non-profit B Lab for meeting its standards on social and environmental performance, transparency and accountability. It applies to the whole business rather than a single product, and it includes a legal commitment to weigh the interests of workers, communities and the environment alongside profit.
How do I check whether a brand is really B Corp certified?
B Lab keeps a public directory of certified companies, so you can search for any brand by name. Its profile shows when it was certified and how it performed across different impact areas. If a brand uses the B Corp logo but doesn't appear there, it's reasonable to ask why.
Is B Corp the same as sustainable or ethical?
Not exactly. B Corp is a whole-business assessment, so it looks at governance, workers, customers, community and environment together. A certified company may be stronger in some areas than others, and a brand without the certification can still have excellent practices. It's one helpful signal rather than the full picture.
Why aren't more brands B Corp certified?
The process is detailed and takes time, and it involves legal changes as well as ongoing reassessment, which can be demanding for small teams. Some brands are working towards it, while others choose different certifications that suit their sector. Not being certified doesn't automatically mean a brand falls short.
Can a B Corp brand lose its certification?
Yes. Certification has to be renewed periodically, and companies are reassessed against the current standard. A business that no longer meets the requirements, or doesn't complete recertification, won't keep its status. That's one reason it's worth checking the B Lab directory rather than relying on an old badge.
Does every brand on this page currently hold B Corp certification?
Brands register with From The Labels themselves and share their credentials, including B Corp status. The platform is curated for homegrown and emerging labels, so any brand taken over by a large corporation no longer qualifies, even though investor backing is fine. Certification can lapse at reassessment, so check any list of B Corp brands against B Lab's public directory.
What should I compare when choosing between top B Corp brands?
Look beyond the logo to the areas that matter most to you. One company might score highly on environmental impact, another on how it treats workers or supports suppliers. The breakdown on each profile makes comparing B Corp brands far more useful than treating the certification as a simple yes or no.