b corp

is a trailblazing sustainable kids clothing brand founded in 2004 in Cornwall, England, by Kurt and Lucy Jewson, who set out to prove that organic children's clothing could be vibrant, practical, and genuinely joyful. Using GOTS-certified organic cotton and innovative recycled materials including fabrics made from reclaimed plastic bottles, Frugi has become one of the United Kingdom's most respected ethical kidswear brands. Every garment is designed to withstand the rigors of active childhood while maintaining its color and shape wash after wash. From babies to older children, Frugi's bold prints and thoughtful designs are crafted with the environment and the child in equal measure. With a passionate commitment to sustainability and a deep love of color, Frugi continues to set the standard for responsible, joyful British children's fashion.

Puddles is a B Corp-certified outdoor kids clothing brand founded on a farm in Devon, UK, over 25 years ago, when a mother drew around her smallest child on a kitchen table and hand-sewed the very first waterproof puddle suit — selling it initially at local country fairs before growing into one of Britain's most trusted children's outdoor brands. Designed for children aged 0 to 12 years, Muddy Puddles specializes in high-performance, planet-friendly waterproofs, puddle suits, rain jackets, wellies, and insulated snowsuits built to withstand every weather childhood throws at them. Achieving B Corporation certification in 2022, the brand is deeply committed to sustainability, ethical manufacturing, and connecting growing children with the natural world. Run today by Chief Mudder Natasha and a passionate small team, Muddy Puddles continues to champion outdoor exploration and the enduring belief that no child should ever be kept indoors by a little rain.

Lollipop is a women-owned, AAPI-owned kids clothing and lifestyle brand founded in 2015 in Richmond, British Columbia, Canada, by twin sisters Eleanor Lee and Angel Kho, who began with two whimsical silicone teether designs launched from a home office. Growing from those humble beginnings, Loulou Lollipop has expanded into a full baby and kids lifestyle brand offering sleep bags, muslin swaddles, silicone feeding essentials, and clothing for children aged 0 to 6 years across 37 countries and over 1,100 boutiques in the United States and Canada. Certified B Corporation, the brand holds sustainability, safety, and community impact as core commitments, crafting every product with the highest quality and functionality standards. With a distinctive design identity that is always delightful and intentional, Loulou Lollipop has become a trusted name in beautifully made, responsibly produced baby and children's essentials worldwide.

Layer is a California kids clothing brand founded in 2009 in San Francisco by Mike Natenshon, who spent a year developing a signature MicroModal fabric blend after his favorite worn-in shirt was thrown out and he couldn't find a worthy replacement. Built on the philosophy that clothes should feel as comfortable as something you've worn for years, Marine Layer crafts absurdly soft apparel for men, women, and children across 46 retail locations in the US. Their kids line, known as "Mini," extends the brand's signature softness and relaxed West Coast aesthetic to younger wearers. Designed in San Francisco with a strong commitment to sustainability and ethical manufacturing, every Marine Layer piece is crafted for everyday wear, combining effortless style with the kind of comfort that makes it the first thing you reach for every morning.

Prose is a New York-based haircare company founded in 2017 that pioneered the concept of custom-made beauty. The brand creates personalized haircare products — including shampoos, conditioners, masks, and styling creams — formulated from a detailed online consultation that assesses each customer’s hair type, goals, and environment. Using clean, sustainably sourced ingredients, Prose tailors every formula to meet unique needs while remaining cruelty-free and free from parabens, sulfates, and GMOs. The brand’s approach blends technology, data science, and natural ingredients to deliver salon-grade performance with personal precision. Prose also emphasizes transparency, showing customers exactly what goes into their formulas and why. What makes Prose distinctive is its hyper-personalized model that turns everyday haircare into a science-backed, custom experience. With its commitment to sustainability and inclusivity, Prose has become a leading name in the modern hair wellness movement.