Location

Dublin, Ireland

Founded

2016

Price

Mid-range

Shipping

Worldwide

Catalogue

157 products

Size range

6 sizes

New arrivals

13 this month

Sculpted by Aimee logo

Sculpted by Aimee

About

Sculpted By Aimee is an Irish beauty brand founded in 2016 by Aimee Connolly, widely described as Ireland's leading makeup artist, and it has become one of the most credentialed independents anywhere in European beauty. The philosophy is speed and simplicity. The brand talks about taking beauty back to basics and helping people feel fantastic in five minutes, and its Filter Free positioning rejects the heavily perfected aesthetic that dominated the decade it launched into. Complexion products including HydraGlo and Bronze Base anchor a range built for everyday wear rather than occasion makeup. Every product is one hundred percent vegan and cruelty-free, and the brand is officially Leaping Bunny certified by Cruelty Free International. Products are one hundred percent paraben and fragrance free. Its environmental credentials go considerably further than most colour brands. Sculpted By Aimee is a Certified B Corporation, meeting independently audited standards for social and environmental performance, and runs ReSculpted, a take-back scheme rewarding customers with points for returning empties. Refills are available on core complexion products, with further refill innovation underway. The brand has published emissions targets of a fifty percent reduction in scope one and two emissions and in logistics emissions by 2030. Supply chain ethics are addressed directly through responsible partnerships, fair pay, inclusive practices and factory visits verifying quality, sustainability and cruelty-free practice. Priced mid-range, it is an outstanding option for vegan, paraben-free, B Corp certified and Leaping Bunny approved European beauty from a women-owned business.

Brand Details
European Beauty
A
Aimee Connolly

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Frequently asked questions

Is Sculpted by Aimee cruelty free and vegan?
Sculpted by Aimee holds Leaping Bunny certification for cruelty free manufacturing, though its own help pages say it's still working toward becoming fully vegan across every product.
Is Sculpted by Aimee's quality actually good?
Sculpted by Aimee has drawn press scrutiny over its rapid retail expansion, though a mascara launch reportedly sold out online in just 23 minutes, a real sign of demand.
Who founded Sculpted by Aimee?
Aimee Connolly worked as a makeup artist from age 16 before founding Sculpted by Aimee with 10,000 euros of her own savings after finishing her business degree at UCD.
When and where was Sculpted by Aimee founded?
Sculpted by Aimee launched in 2016 from Dublin, Ireland, when its 23-year-old founder hand packaged the brand's first 6,000 contour palettes at her own kitchen table.
What makes Sculpted by Aimee different?
Sculpted by Aimee built its identity around fast, five minute routines, and its Second Skin Foundation became a bestseller despite industry insiders warning Connolly against entering that category.
What's the bigger story behind Sculpted by Aimee?
Sculpted by Aimee grew to 32.6 million euros in 2024 revenue while staying entirely self funded, and now runs flagship stores in Dublin, Belfast, and London.

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