
SEP
Switzerland · Est. 2013 · Mid-range
SEP is an ethical, handmade luxury label, founded in Geneva in 2013 by former investment manager Roberta Ventura and Stefano D'Ambrosio. SEP started as a project designed to become a brand that gives refugees dignified, fairly paid work, reinterpreting traditional Palestinian cross-stitch embroidery in contemporary fashion and lifestyle pieces. The range includes embroidered keffiyehs, linen, cashmere and silk shawls, cashmere hoodies, scarves, beanies and T-shirts, plus bags and home linens. Signature pieces include the Alhambra Keffiyeh, the Sultan Han hoodie, the Beehive cashmere hoodie and embroidered linen tablecloths. Every piece is hand-embroidered by Palestinian and Syrian refugee artists in Jordan's Jerash and Azraq camps, while many base fabrics, such as linen and cashmere, are made in Italy. SEP Jordan was founded in 2014 and began operations in 2015, and the business model is built to directly advance at least six of the UN Sustainable Development Goals, including no poverty and reduced inequalities. SEP is a certified B Corp and an independent social enterprise, incorporated in Jordan and Switzerland. It runs a boutique in Geneva and has collaborated with artivist Charlotte Ensaigne on a limited edition briefcase.





















