African Botanics Beauty Brand Featured Image
Beauty Brands

Location

Los Angeles, California, United States

Founded

2017

Price range

$59 – $250

Shipping

USA, Canada + EU (select countries)

Catalogue

41 products

Size range

10–400

African Botanics Beauty Brand Logo

African Botanics

Independent brand — verified
About

African Botanics is a luxury beauty brand founded in Los Angeles in 2017 by Craig and Julia Noik, with every product developed and made in the heart of South Africa, giving it a dual American-South African identity that sits at the premium end of botanical skincare. The brand's philosophy is to create high-performance skincare that marries nature, research and technology in harmony, embracing wellness for skin, body and spirit in equal balance while practising an abiding respect for the earth. Its formulations are built on wild-harvested Southern African botanicals that are difficult to find elsewhere in prestige beauty: marula, baobab, buchu, Kalahari melon and Cape aloe, all sustainably and ethically harvested. Every product is free from parabens, silicones, phthalates, mineral oil, artificial fragrance, colorants and SLS, and the brand states its products are cruelty-free, using ingredients not tested on animals. Sourcing commitments extend to ethical trade and sustainable biodiversity, with suppliers selected for a proven record of ethical and sustainable practices, and carbon footprint initiatives include recyclable packaging and work with reforestation programmes. Hero products include the Intensive Recovery Oil, the Intensive Recovery Cream, the Advanced Vitamin C and Multi-Peptides Serum, the Firming and Lifting Collagen Activator Serum and Pure Marula Oil, with core treatments priced between one hundred and fifty and two hundred and fifty dollars. For anyone researching luxury beauty brands, African beauty, ethical beauty, sustainable beauty or paraben-free botanical skincare with genuine provenance, African Botanics offers rare Southern African raw materials formulated to international prestige standards, bringing indigenous plant knowledge into a luxury category that rarely looks to the continent for its actives.

Tags
#cruelty-free#natural#paraben-free#silicone-free#upcycled#recycled#sustainable#ethical#locally made#luxury

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Brand Details

In-house
South Africa
Recyclable
Last reviewed
Oct 2026
Independent brand
Verified
C
Craig Noik
J
Julia Noik

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Frequently asked questions

When was African Botanics founded?
This skincare brand launched in 2017 in Los Angeles, translating traditional South African botanical knowledge into a modern, Western facing skincare line.
Who founded African Botanics?
African Botanics was founded by Craig and Julia Noik, a South African born couple who built the skincare brand as a tribute to their homeland's plants.
Is African Botanics good quality?
Yes, this skincare brand pairs wild harvested African botanicals with green biotechnology, and its Infinite Resurfacing Mask won Byrdie's Best Brightening Mask award.
Is African Botanics cruelty free and vegan?
African Botanics states its products are cruelty free and not tested on animals, though a formal vegan certification is not published by this skincare brand.
Where is African Botanics based and made?
This skincare brand is headquartered in Los Angeles, while its formulas are developed and made in South Africa using regionally native, wild harvested botanicals.
What is African Botanics known for?
This skincare brand is known for its Pure Marula Oil, upcycled from a drought resistant tree, plus Cape Aloe Ferox and Baobab based formulas.

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