Location

Tel Aviv, Israel

Founded

2016

Price range

$22 – $79

Shipping

Albania, Australia, Austria, Belgium, Bosnia, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia + 39 more

Catalogue

30 products

FRÉ Skincare Beauty Brand Logo

FRÉ Skincare

Independent brand — verified
About

FRÉ Skincare was founded in 2016 in Tel Aviv by co-CEOs Michael Azoulay and Mickael Bensadoun. The idea came from watching a jogger on the beach fight sunscreen that ran, stung and simply gave up under sweat. That observation defined the brand. FRÉ positions itself as a clean suncare and well-aging specialist. It engineers 100% mineral SPF and antioxidant skincare for skin that is active, sweating and sun-exposed, rather than for skin sitting still indoors. Up to 90% of visible skin ageing is attributed to sun exposure. Treating sun protection as a well-aging product rather than a summer purchase is therefore a defensible strategy. The signature technology is the patented Argania Active Complex. It combines leaf extract, oil and stem cells from the desert argan tree, a species that survives extreme heat and drought. In-vitro research on the complex has been conducted with the Dead Sea-Arava Science Center. Hero products include PROTECT ME Moisturizing Mineral SPF in 30 and 50, and GLOW ME + Tinted Mineral SPF. The C ME Brightening Serum, RECOVER ME Restorative Night Cream and PURIFY ME Hydrating Facial Cleanser complete the routine. All products are vegan, cruelty-free, clinically and dermatologically tested, non-comedogenic and hypoallergenic, and are free from parabens, sulfates, gluten, mineral oil, propylene glycol, phthalates, formaldehyde and DEA. Formulas are reef safe and compliant with Hawaii's Reef Act 104. Packaging includes 50% post-consumer recycled plastic and sugarcane bioplastic, an argan tree is planted in Morocco for every set sold, and 1% of revenue supports environmental causes.

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Brand Details

Contract manufactured
PETA Beauty Without Bunnies
Recyclable
Recycled materials
Yes — select products
Last reviewed
Oct 2026
Independent brand
Verified
M
Michael Azoulay
M
Mickael Bensadoun

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Frequently asked questions

When was Fré Skincare founded?
This skincare brand launched in 2016 in Tel Aviv, Israel, built around a patented argan based antioxidant complex.
Is Fré Skincare cruelty free and vegan?
Fré Skincare markets itself as plant based and cruelty free in press coverage, and holds PETA Beauty Without Bunnies certification.
Who founded Fré Skincare?
Fré Skincare was founded by Michael Azoulay and Mickael Bensadoun, who met in Tel Aviv and were inspired by a jogger struggling with thick sunscreen.
Is Fré Skincare good quality?
Yes, this skincare brand is stocked at Nordstrom, Macy's, and Goop, plants an argan tree in Morocco for every skincare set sold.
Where is Fré Skincare based and made?
This skincare brand is headquartered in Tel Aviv, Israel, supporting Moroccan argan oil harvesting women's cooperatives through its give back program.
What is Fré Skincare known for?
This skincare brand is known for its non nano zinc oxide mineral SPF built for active lifestyles, positioned as the Lululemon of skincare.

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