Location

Jersey City, New Jersey, United States

Founded

2018

Price

Mid-range

Shipping

USA

Catalogue

16 products

Pholk Beauty logo

Pholk Beauty

About

Pholk Beauty is an American skincare brand founded by Niambi Cacchioli in Union City, New Jersey, and its FAQ states clearly that Pholk is Black woman owned and operated. The brand calls its products soul food for the skin, and the phrase is literal rather than decorative. Formulations are built on heirloom superfoods of the African Diaspora and the American South. The brand's stated interest is supporting healthy melanin function for all skin types, using what it calls sun-adaptive superfoods. Ingredients carry named origins, which is rare at this price. Cold-pressed hibiscus oil comes from Senegal, moringa from Ghana, Kalahari watermelon seed oil from South Africa, white frankincense from Somalia and hemp seed oil from Kentucky, alongside chaga phyto-melanin and okra seed oil. Sourcing is treated as the substance of the brand rather than a footnote. Pholk buys from Black American farmers including Nebedaye Farms in North Carolina and Tall Grass Food Box, and has committed to investing in processing equipment for those farm partners, including a herbal still. The founder describes going to farms with an open mind and co-creating the key ingredient list with the growers themselves. Hero products include The FlexNectar Complexion Oil, The NightNectar, the Glow Replenish Face Wash and the GoldenBod Barrier Balm with chaga phyto-melanin. Prices run from $20 to $45. For anyone researching Black-owned beauty, natural beauty, affordable beauty or skincare with a genuinely traceable agricultural supply chain, Pholk Beauty is one of the most thoughtful independents in America. Every ingredient can be traced back to a named farm.

Brand Details
American Beauty
N
Niambi Cacchioli

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Frequently asked questions

Where is Pholk Beauty based and made?
This skincare brand is based in the Jersey City area of New Jersey, sourcing heirloom botanicals from Senegal, Ghana, and South Africa.
What is Pholk Beauty known for?
This skincare brand is known for its Soul Food for the Skin positioning, using ingredients like Senegalese hibiscus oil and Kalahari watermelon seed oil.
Who founded Pholk Beauty?
Pholk Beauty was founded by Niambi Cacchioli, a historian of the African Diaspora, not a Filipino inspired brand as sometimes assumed.
When was Pholk Beauty founded?
An exact founding year is not widely published, though this skincare brand launched in the late 2010s after Cacchioli's travels through Africa and the Caribbean.
Is Pholk Beauty good quality?
Yes, this skincare brand won the Clean Beauty Summer School pitch competition, and has been featured in Allure, Elle, and Essence.
Is Pholk Beauty cruelty free and vegan?
Pholk Beauty is described in press as all natural and vegan, though no independent third party cruelty free certification was found for this skincare brand.

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