
Under the Nile
USA · Est. 1998 · Mid-range
Nile is a pioneering US kids clothing brand founded in 1998 by Janice Masoud, who traveled to Egypt with a fashion degree and a dream to create beautiful, sustainable, and affordable organic children's clothing using the world's finest cotton. There she discovered SEKEM — a visionary community of Egyptian farmers, artisans, and engineers growing organic biodynamic cotton in the desert — and a partnership was born that has lasted over 25 years. Under the Nile became the first baby clothing company in the United States to achieve GOTS certification, with all products made at a Certified Fair Trade Facility in Egypt from 100% organic Egyptian cotton. From layette basics and toddler clothing to toys and home goods, every piece reflects a genuine commitment to organic integrity, artisan craftsmanship, and the exceptional softness that only Egyptian cotton can deliver.


