General Sleep Clothing Brand Featured Image
Clothing Brands

Location

Auckland, New Zealand

Founded

2018

Price range

NZ$47.50 – NZ$255

Shipping

New Zealand, USA, Canada, UK, Australia, Japan, Singapore, Hong Kong, South Korea, UAE, Switzerland, Saudi Arabia +

Catalogue

50 products

Size range

XS–XL

General Sleep

Independent brand — verified
About

General Sleep is an organic sleepwear and loungewear label, founded in Auckland in 2018 by Bailey Meredith and Greta van der Star. The friends met while working in fashion, Bailey for New Zealand designer Kate Sylvester and Greta as a photographer, and came up with the idea while wishing for lovely pyjamas they could keep wearing at home with a glass of wine. Their pieces are designed for nappers, loungers, dreamers and explorers, blurring the line between what we wear to bed and what we wear outside. The collection includes pyjama sets, sleep shirts, boxer shorts, slips, nightdresses, robes and bed socks in minimalist, trans-seasonal designs. Garments are designed in New Zealand and handcrafted in India, at a family-owned factory in Chennai where hand-weavers and garment makers work in one place. Fabrics are organic cotton and cotton-linen, developed by GOTS and Fairtrade certified manufacturers, and the label supports a community of artisan weavers in Southern India with a living wage. Suppliers use solar power and rainwater harvesting, and offcuts are upcycled into eye masks, scrunchies and labels. General Sleep has been stocked by MatchesFashion and featured by NZ Herald's Viva and Moss Magazine.

Tags
#sustainable#organic#hand-crafted#natural#upcycled#affordable

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Brand Details

India
Organic Cotton
Linen
Silk
GOTS
Last reviewed
Oct 2026
Independent brand
Verified
B
Bailey Meredith
G
Greta van der Star

Corrections

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Frequently asked questions

What is General Sleep known for?
General Sleep is a New Zealand sleepwear label known for comfortable, minimalist pieces made with natural and organic materials. Its collections are designed around relaxed living, rest and everyday comfort rather than purely decorative sleepwear.
What does General Sleep sell?
General Sleep offers sleepwear, loungewear and relaxed clothing, with pieces designed for sleeping, slow mornings and comfortable wear at home. The collection is built around simple shapes and breathable fabrics.
Who founded General Sleep?
General Sleep was founded in 2018 by Bailey Meredith and Greta van der Star.
Where is General Sleep based?
General Sleep is based in Auckland, New Zealand.
Where is General Sleep clothing made?
General Sleep clothing is made in India, where the brand works with textile and garment production suited to its natural and handcrafted material focus.
Is General Sleep a sustainable clothing brand?
General Sleep uses organic and natural materials, incorporates upcycled elements and focuses on slower production, making sustainability part of both its fabric choices and overall design approach.
What materials does General Sleep use?
General Sleep works with organic and natural fabrics selected for softness, breathability and comfort. These materials are especially suited to sleepwear and loungewear intended for long periods of wear.

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