UNNA Clothing Brand Featured Image
Clothing Brands

Location

Stockholm, Sweden

Founded

2022

Price range

kr 295 – kr 2,495

Shipping

EU, USA, Canada, UK, Australia, New Zealand, Japan, Singapore, Hong Kong, South Korea, UAE, India +

Catalogue

236 products

Size range

XXS–XXL

New arrivals

11 this month

UNNA

Independent brand — verified
About

UNNA is a European activewear label for women and men, founded in Stockholm in 2022 by John-Ruben Holtback. Holtback previously founded the menswear label L'HOMME ROUGE, named brand of the year at Nordiska Kompaniet and a winner of the International Woolmark Prize, and created UNNA after a health scare showed him how much exercise matters for body and mind. The name is a Swedish term for treating yourself, and the brand's "Finish in a Good Place" motto puts joy and well-being ahead of performance. The collection covers running shorts, tights, sports bras, T-shirts, tanks, long-sleeve tops, jackets, trousers, hoodies, socks and accessories, combining sportswear function with fashion-led silhouettes, colours and prints. Production takes place in trusted factories within the European Union. Material science sits at the centre of product development. UNNA uses ECONYL regenerated nylon made from waste such as fishing nets, recycled polyester from PET bottles, TENCEL lyocell and modal, GOTS-certified organic cotton for all its cotton products, and RWS-certified, mulesing-free wool. Highsnobiety profiled UNNA in its Under the Radar series, presenting it as part of a new wave of "anti-performance" running brands.

Tags
#recycled#mid-range

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Brand Details

Europe
ECONYLRegenerated Nylon
Recycled Polyester
Organic Cotton
Recycled Cotton
Wool
Tencel
Elastane
GOTS
RWS
Last reviewed
Oct 2026
Independent brand
Verified
J
John-Ruben Holtback

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Frequently asked questions

What is UNNA known for?
UNNA is a Stockholm activewear brand focused on running, training and everyday movement. Its collections combine functional sportswear with relaxed pieces that can also be worn outside workouts.
What does UNNA sell?
UNNA sells activewear for men and women, including running shorts, tights, sports bras, T-shirts, tanks, long-sleeve tops, jackets, trousers, hoodies, socks and accessories.
Who founded UNNA?
UNNA was founded by John-Ruben Holtback, who previously founded Swedish menswear label L’HOMME ROUGE.
When and where was UNNA founded?
UNNA was founded in 2022 in Stockholm, Sweden.
Is UNNA a sustainable activewear brand?
UNNA uses materials including regenerated ECONYL nylon, recycled polyester, recycled cotton, organic cotton, responsible wool and TENCEL fibres across its collections.
Does UNNA use organic cotton?
UNNA uses GOTS-certified organic cotton in a selection of its T-shirts, tanks, hoodies and other activewear pieces.
How much does UNNA activewear cost?
UNNA sits in the mid-range activewear category, with products priced from about kr295 to kr2,495 SEK. T-shirts and tanks are commonly around kr745–kr795, shorts and tights around kr995–kr1,295, trousers around kr1,695–kr2,395 and running jackets around kr2,495.

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