
HAUS LABEL
USA · Est. 2022 · Mid-range
HAUS LABEL is a minimalist American activewear label for women, founded in New York in 2022 by Karina Trofimova. The brand was born from Haus Agency, the Lower East Side showroom and brand development firm Trofimova started in 2018, after a friend complimented an outfit she wore for a bike ride and cocktails. It offers timeless pieces for the active, outfit-repeating woman who values simplified decision making but understands the power of expressing herself through style. The core collection includes tops, bodysuits, bike shorts, leggings, capris, micro mini skirts, bikini tops and briefs that translate from day to night, from Pilates to work and from a bike ride to dinner with friends. Pieces are ethically made in Latvia, Trofimova's home country, at a factory she has visited many times. The brand uses Italian nylon made from recovered ocean waste and post-consumer plastic bottles, double lined with sweat-wicking material. Rather than releasing four collections a year, it keeps a core range and adds new colourways only when needed. HAUS LABEL's first collaboration was with model and DJ Gilly Chan, and the brand has been featured by Garmentory and Raydar Magazine.



















