Japanese Clothing Brands

Discover 10 Japanese clothing brands listed across multiple fashion categories. Each brand profile includes essential details that support easy discovery and comparison. Listings are added by brand owners or compiled from publicly available sources, helping you explore Japanese fashion brands based on style, category, and overall focus.

Brands

YOHEI OHNO featured image
Clothing

YOHEI OHNO

Japan · Est. 2014 · Luxury

YOHEI OHNO is a Japanese designer clothing label for women, founded in Tokyo in 2014 by designer Yohei Ohno. After studying at Bunka Fashion College and Nottingham Trent University in the UK, Ohno set out to create luxury womenswear that balances artistic expression with practical design, using sculptural shapes, unexpected silhouettes and bold material combinations to rethink traditional ideas of femininity. The brand's collections cover dresses, jumpsuits, tailored jackets, trousers, skirts, shirts and knitwear, along with shoes, bags and its Pile Covered jewellery. Pieces are made in Japan, and signature styles include the Mantle Jumpsuit, Frame Trousers and Socks Shaped Sweater. In 2021 the label launched the 3711 Project, an upcycled line that turns deadstock vintage kimono fabric into one-of-a-kind garments, cut and sewn by hand by Japanese artisans. Its Dress line reissues archive designs as occasionwear. YOHEI OHNO won the Tokyo Fashion Award in 2016, was a finalist for the International Woolmark Prize and was selected for Vogue Talents. It has also designed uniforms for the Sumitomo Pavilion at Expo 2025 Osaka and costumes for the film The Box Man.

#upcycled#luxury
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evam eva featured image
Clothing

evam eva

Japan · Est. 2001 · Mid-range

evam eva is a Japanese knitwear and clothing label for women and men, founded in Yamanashi in 2001 by Kazuya Kondo and designer Naoko Kondo. The couple launched it through Naoko's family knitwear company, Kondo Knit, which dates back to 1945, to replace the company's contract manufacturing with a brand of its own. The brand creates simple, natural-fibre clothing designed to stay close to the wearer and make everyday life comfortable. It is best known for soft knitwear, including cashmere turtlenecks, cardigans, parkas and robes, cotton cashmere pullovers and shirts, and high-twist wool knits. The range also includes press wool coats and vests, quilted jackets and pants, cupro silk one-pieces, cotton narrow pants, cashmere stoles and snoods, and a men's line. evam eva designs, produces and sells its clothing itself, with garments made at its own factory in Ichikawamisato, Yamanashi. It works with natural materials such as cashmere, wool, linen, cotton and recycled cotton. The brand is owned by Kondo Knit Co., Ltd., the family-run company led by Kazuya Kondo. Its evam eva yamanashi complex combines a clothing shop, restaurant and gallery, and it has other stores in Japan and an online shop.

#natural#minimalist
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KUON featured image
Clothing

KUON

Japan · Est. 2016 · Luxury

KUON is a Japanese designer clothing label for men, founded in Tokyo in 2016 by Arata Fujiwara, with designer Shinichiro Ishibashi. Ishibashi apprenticed with an established Tokyo tailor and worked as a pattern maker at a high-end brand showing in Paris before becoming KUON's designer. The name means eternity, the remote past or the future, and permanence, reflected in its motto: "New things become old, but beautiful things remain beautiful." KUON makes jackets and coats such as the Sashiko Crest Snow Parka and Dorozome MA-1, shirts, T-shirts, sweatshirts, hoodies, vests, hakama trousers and denim, plus caps, bags and one-of-a-kind vintage boro pieces. Everything is made in Japan. The label combines traditional boro patchwork, sashiko stitching, sakiori weaving and mud dyeing with Western clothing, revitalising vintage textiles. It upcycles boro with the Otsuchi Sashiko Project in Iwate, which supports recovery from the 2011 earthquake, and its sakiori is woven by people with disabilities at Sakkora Japan. KUON won the Tokyo Fashion Award in 2018, which took it to Pitti Uomo and the showroom.tokyo in Paris, and runs a flagship store in Tokyo.

#natural#upcycled
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Veritecoeur featured image
Clothing

Veritecoeur

Japan · Est. 2008 · Mid-range

Veritecoeur is a Japanese minimalist clothing label for women, founded in Fukuoka in 2008. Styled Véritécoeur, its name joins the French words for truth and heart to express sincerity, and the brand describes its clothes as everyday wear that enriches the heart. It brings out the appeal of each material and values comfort, creating pieces that carry the warmth of the human hand. The collection runs from casual staples to more formal pieces, including washed shirts, frilled blouses, shirt dresses, tees, sweatshirts, wide trousers, all-in-ones, cashmere jackets, coats and stoles, alongside a basic line. Since 2015 its unisex line, Veritecoeur et ses COPAINS, has offered relaxed, menswear-inspired pieces and collaborations. Its clothing is made in Japan. Veritecoeur works mainly in natural materials such as linen, cotton, organic cotton, silk and wool. The brand hopes customers will wash and wear each piece again and again until it develops a nicer appearance and texture. The label has released a Curious George capsule, and actress Nao wore its pieces in her photo essay book. It runs an atelier and shop in Fukuoka, a Tokyo press room and an online store, and is carried by stockists across Japan.

#natural#locally made
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visvim featured image
Clothing

visvim

Japan · Est. 2000 · Luxury

visvim is a Japanese luxury designer clothing label for men, founded in Tokyo in 2000 by Hiroki Nakamura. Nakamura spent eight years designing at Burton Snowboards before launching the brand, which aims to connect customers with craftspeople who work with dignity while protecting techniques passed down over generations. Its pieces blend traditional Japanese craft with vintage Americana. visvim began with footwear: its FBT, a fringed elk-leather moccasin on a sneaker sole inspired by an album cover of the band Fun Boy Three, appeared in its second collection in 2001 and remains its signature. The range now covers jackets, shirts, denim, knitwear and kimono-inspired pieces, and most of it is made in Japan. Its group also includes WMV womenswear, launched in 2013, and the lines Indigo Camping Trailer, CONTRARY DEPT and Subsequence. The brand is known for natural dyeing, including indigo and Amami Oshima mud dyeing, and for experiments that recreate the feel of synthetic fabrics using natural fibres such as silk and fine washable wool. visvim publishes essays on its materials and methods in its Dissertation series, and its Old visvim Never Dies project documents how its garments age over years of wear.

#natural#luxury
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Shift 80 featured image
Clothing

Shift 80

Japan · Est. 2022 · Mid-range

Shift 80 is a Japan-based fashion brand that focuses on modern clothing with a minimalist and artistic sensibility. The brand creates wardrobe pieces such as tops, dresses, trousers, and relaxed fits designed for everyday life with a contemporary edge. Shift 80 keeps its designs clean, simple, and comfortable, often using calm colour palettes and easy silhouettes that are easy to wear from day to day. The clothing feels understated rather than loud, making it easy to style for work, casual plans, and relaxed outings. The brand appeals to people who enjoy minimalist fashion that feels intentional and calm. It is ideal for customers who prefer simple yet thoughtful design in their wardrobe basics.

#everyday
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Hikari featured image
Clothing

Hikari

Japan · Est. 2017 · Mid-range

Hikari is a Japan-based underwear and lingerie brand known for creating intimate wear that feels comfortable and well-made. The brand focuses on pieces such as bras, briefs, and underwear essentials designed to feel soft on the skin and supportive throughout the day. Hikari’s designs often favour simple silhouettes and practical shapes over overly decorative styles, making pieces easy to wear under everyday clothing. Instead of trend-driven lingerie, the brand prioritises comfort, fit, and dependable support. The intimate wear feels gentle, breathable, and suitable for daily use. Hikari appeals to people who value undergarments that feel comfortable and dependable. It’s ideal for customers looking for simple, well-crafted lingerie that fits seamlessly into everyday wardrobes.

#handmade#ethical
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E
Clothing

Ecuvo Japan

Japan · Mid-range

Ecuvo Japan is a Japan-based clothing brand that focuses on minimalist design and everyday wear. The brand creates clean, understated pieces designed to feel calm and wearable. Ecuvo Japan’s collections often feature simple cuts, neutral colours, and thoughtful construction that suits daily routines. The clothing is designed to be easy to style and comfortable to wear for long hours. Instead of bold trends, the brand prioritises balance, simplicity, and function. Ecuvo Japan appeals to people who prefer quiet, minimal fashion that feels intentional. It is ideal for customers looking for everyday clothing with a refined, understated aesthetic rooted in Japanese design sensibilities.

#sustainable#ethical
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AMAUD featured image
Clothing

AMAUD

Japan · Mid-range

Amaud is a sustainable, handmade, ethical, and fine luxury fashion brand founded by Sarah Jane Fergusson in Tokyo, Japan. The brand specializes in contemporary pieces created from vintage kimonos, promoting slow fashion and sustainability. Amaud sources kimonos from Kyoto markets, where each piece is carefully unpicked, cleaned, and hand-repurposed into original contemporary silhouettes. Sarah Jane Fergusson, with a degree in Bespoke Tailoring from London College of Fashion and experience with Alexander McQueen and Missoni, brings exceptional craftsmanship to each creation. The brand offers fully made-to-measure services, including hand-embellished designs using luxurious vintage silk and embroidery. Amaud's philosophy honors Japanese artisanal traditions while creating timeless pieces that transcend the fashion calendar. The brand celebrates the heritage of passing kimonos to next generations while ensuring each piece is unique. With commitment to craftsmanship, design, and positive social and environmental change, Amaud represents a refined approach to sustainable luxury fashion.

#sustainable
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9 Jour featured image
Clothing

9 Jour

Japan · Est. 2023 · Luxury

9-jour. is a fine contemporary fashion brand founded by Yuichiro Kato in Shibuya, Tokyo, Japan. The brand represents a commitment to creating stylish, comfortable, and environmentally conscious fashion through meticulous Japan-made craftsmanship. With extensive experience designing and modeling for prominent fashion brands both in and out of Japan, Yuichiro Kato brings sophisticated expertise to 9-jour.'s collections. The brand presents the ideal future of fashion through sincere creation that prioritizes quality, comfort, and environmental friendliness. 9-jour. independently developed innovative "New Man'yo Dye," a sustainable dyeing technique that represents traditional Japanese colors using natural dyes. This technique realizes nuanced, living colors extracted from natural materials with soft, smooth finishing. The brand emphasizes Japan's rich textile and dyeing traditions while embracing modern sustainability principles. Operating from Shibuya, Tokyo, 9-jour. creates pieces that honor Japanese cultural heritage and craftsmanship. The brand has established itself as a notable fine fashion brand dedicated to quality, environmental consciousness, and authentic Japanese design excellence.

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About Japanese clothing brands

Japanese fashion tends to be more deliberate. A lot of Japanese clothing brands focus less on volume and more on how a piece is constructed, fabric, proportion, and how it changes over time.

You'll notice that across different Japanese fashion brands, there isn't one fixed direction. Some keep things minimal and precise, building around everyday wear with subtle detail. Others move in a completely different direction, looser silhouettes, layering, or more expressive forms.

Within that, Japanese streetwear brands sit as their own space. They're more graphic, more culture-driven, and often shaped by youth communities, but still carry the same attention to detail seen across the wider category.

If you go through different Japanese clothes brands, what stands out isn't just how they look, but how consistent they are. Collections tend to evolve slowly, with small changes rather than complete shifts each season.

For anyone exploring the best Japanese clothing brands, this page gives a way to see that range, from minimal everyday pieces to more directional design, without losing the underlying focus on quality and intent.

Frequently asked questions

What are Japanese clothing brands known for?
Japanese clothing brands are known for attention to detail, fabric quality, and consistency in design.
What is the difference between Japanese fashion and Japanese streetwear?
Japanese fashion includes minimal and design-led clothing, while Japanese streetwear brands are more expressive and culture-driven.
Are Japanese clothing brands expensive?
Pricing varies, some are premium due to craftsmanship, while others offer more accessible everyday pieces.
Which are the best Japanese clothing brands to explore?
The best Japanese clothing brands depend on your style, from minimal basics to more experimental designs.
Do Japanese clothing brands focus on trends?
Many focus on long-term design and consistency rather than fast-changing trends.
Are Japanese clothing brands good for everyday wear?
Yes, many Japanese fashion brands create pieces designed for regular use with strong durability.
What should I look for in Japanese clothing brands?
Pay attention to fabric, fit, and how consistently the brand develops its collections over time.