Veritecoeur Clothing Brand Featured Image
Clothing Brands

Location

Fukuoka, Japan

Founded

2008

Price range

¥7,700 – ¥66,000

Shipping

Worldwide

Veritecoeur

Independent brand — verified
About

Veritecoeur is a Japanese minimalist clothing label for women, founded in Fukuoka in 2008. Styled Véritécoeur, its name joins the French words for truth and heart to express sincerity, and the brand describes its clothes as everyday wear that enriches the heart. It brings out the appeal of each material and values comfort, creating pieces that carry the warmth of the human hand. The collection runs from casual staples to more formal pieces, including washed shirts, frilled blouses, shirt dresses, tees, sweatshirts, wide trousers, all-in-ones, cashmere jackets, coats and stoles, alongside a basic line. Since 2015 its unisex line, Veritecoeur et ses COPAINS, has offered relaxed, menswear-inspired pieces and collaborations. Its clothing is made in Japan. Veritecoeur works mainly in natural materials such as linen, cotton, organic cotton, silk and wool. The brand hopes customers will wash and wear each piece again and again until it develops a nicer appearance and texture. The label has released a Curious George capsule, and actress Nao wore its pieces in her photo essay book. It runs an atelier and shop in Fukuoka, a Tokyo press room and an online store, and is carried by stockists across Japan.

Tags
#minimalist#everyday#locally made#natural#mid-range

Brand Details

Japan
Linen
Organic Cotton
Cotton
Silk
Wool
Leather
Last reviewed
Oct 2026
Independent brand
Verified

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Frequently asked questions

What kind of clothing does Veritecoeur make?
Veritecoeur is a Japanese label from Fukuoka making relaxed, natural-fibre everyday clothing, from casual staples to more formal pieces. Its collections include shirts, blouses, tees, trousers, dresses, all-in-ones, jackets, coats and stoles.
What shirts and other pieces does Veritecoeur sell?
Veritecoeur's pieces include gathered frill shirts, unisex shirts, wool jackets, vests and trousers, curved pants and all-in-ones, plus a basic line of striped tees. It has also released a Curious George × Veritecoeur capsule collection.
How much does Veritecoeur cost?
Veritecoeur is a mid-range brand, with most items between about ¥7,700 and ¥66,000 including tax. Tees cost around ¥13,000–¥15,000, shirts around ¥26,000, and wool jackets and coats about ¥41,800–¥50,600.
Where is Veritecoeur located?
Veritecoeur is based in Fukuoka, Japan, with its atelier in the Takasago area of Chuo-ku and a flagship store in the city. It also has a press room in Tokyo and sells through its online store and stockists.
Who founded Veritecoeur?
Veritecoeur was founded in Fukuoka in 2008, and its name was chosen to express sincerity. Its website doesn't name an individual founder.
Who owns Veritecoeur?
Veritecoeur is an independent Japanese brand operated by MT Roots Co., Ltd., the Fukuoka company that runs its atelier and online store.
Is Veritecoeur made in Japan?
Veritecoeur's clothing is made in Japan, with a focus on natural materials such as linen, cotton, organic cotton, silk and wool. The brand designs its pieces to soften and gain character as they are washed and worn over time.

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