
Frugi
United Kingdom · Est. 2004 · Mid-range
is a trailblazing sustainable kids clothing brand founded in 2004 in Cornwall, England, by Kurt and Lucy Jewson, who set out to prove that organic children's clothing could be vibrant, practical, and genuinely joyful. Using GOTS-certified organic cotton and innovative recycled materials including fabrics made from reclaimed plastic bottles, Frugi has become one of the United Kingdom's most respected ethical kidswear brands. Every garment is designed to withstand the rigors of active childhood while maintaining its color and shape wash after wash. From babies to older children, Frugi's bold prints and thoughtful designs are crafted with the environment and the child in equal measure. With a passionate commitment to sustainability and a deep love of color, Frugi continues to set the standard for responsible, joyful British children's fashion.






