BullyBoy Clothing Brand Featured Image
Clothing Brands

Location

Cape Town, South Africa

Founded

2020

Price range

R120 – R8,000

Shipping

Worldwide

Catalogue

91 products

Size range

XXS–2XL

New arrivals

8 this month

BullyBoy

Independent brand — verified
About

Bullyboy is a South African skate and streetwear label, founded in Cape Town in 2020 by Francesco Pareti. In late 2020, while shopping online for a skateboard setup, the owner could not find graphic grip tape he liked, so he made 100 custom grips with cooler designs and sold them to local skate shops. The name means aggressive man, but the double B sound makes it feel friendlier, matching the brand's motto of anarchy for positive change. The range has grown from graphic grip tapes into tees, shirts, baggy denim pants, caps and beanies, alongside skateboard decks and products from skate brands such as GX1000 and Hockey. Its clothing is made in South Africa, with many tees screen printed and distressed by hand in limited runs. Bullyboy aims to show underground skate culture in a raw, honest way and to build a real community rather than chase trends or profits. It avoids paid social ads in favour of guerrilla marketing such as wheat pasting and spray painting its car, and plans events and community projects. The everyday, affordable label sells online and through skate shops, staying rooted in the Cape Town skate scene.

Tags
#everyday#affordable

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Brand Details

South Africa
Last reviewed
Oct 2026
Independent brand
Verified
F
Francesco Pareti

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Frequently asked questions

What kind of skatewear does Bullyboy make?
Bullyboy is a Cape Town skate and streetwear brand that started with graphic skateboard grip tape and now also makes T-shirts, baggy pants, shirts and caps. It's built around the local skate community and underground culture.
What products does Bullyboy sell?
Bullyboy sells graphic grip tapes such as the Nokia 3310 and E.T Go Home grips, oversized boxy tees like the Pigfarm Tee, and baggy denim pants like the Skum City and 40 Year Hangover Pants. It also sells caps and beanies, and stocks skateboard decks, including decks from other skate brands.
How much does Bullyboy cost?
Bullyboy's tees cost about R600 to R1,100 and its baggy pants about R1,950 to R3,950, with grip tape starting at around R120. Its most expensive items are one-of-one sterling silver Emblem pendants made locally by Nine Lives Jewellery, priced up to R8,000.
Where is Bullyboy located?
Bullyboy is based in Cape Town, South Africa, and its products are also sold in stores in Indonesia, the USA and Germany.
Who founded Bullyboy?
Bullyboy was founded in Cape Town by Francesco Pareti in late 2020, after he couldn't find skateboard grip tape with designs he liked. He made a first run of 100 custom grips and sold them to local skate shops.
Who owns Bullyboy?
Bullyboy is an independent brand owned and run by its founder, Francesco Pareti, who handles the design, marketing and campaigns himself with help from a crew of local creatives.
Where are Bullyboy products made?
Bullyboy designs its products in Cape Town, and its clothing is made in South Africa. Many of its tees are screen printed and distressed by hand, some in very limited runs.

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