Swoon
India · Est. 2017 · Affordable
Swoon is a minimalist Indian designer clothing label for women and kids, founded in Gurugram in 2017 by designer Sakshi Astir. Its designs are relaxed, comfortable and fluid yet distinctive, with a slightly bohemian, vintage sensibility that reflects a wanderer's experience told through contemporary cuts and luxurious Indian fabrics. Most outfits come in pristine whites, ivory, ecru and earthy pastels and are versatile enough to wear from day to night. The range includes women's dresses, co-ord sets, tops and trousers, alongside Swoon baby and kids' clothing such as rompers, dresses, coordinated sets, gift sets, bibs and hair accessories. Everything is made in India from soft cottons and voiles, with signature styles like the Amour Dress pairing embroidery with contrasting lace. Handcraft sits at the heart of the label. Swoon actively works to revive handmade lace in India and specialises in French lace, crochet, handmade lace and macramé, combined with pleats and pin tucks. Collections such as Earthen use breathable crochet fabric in earthy hues, produced in small batches. The brand follows a zero-waste initiative, using all its waste fabric in packaging as part of a sustainable, eco-friendly approach to manufacturing.
