Runaway Bicycle
India · Est. 2014 · Mid-range
Runaway Bicycle is a sustainable Indian designer clothing label for women, founded in Mumbai in 2014 by Preeti Verma. Verma built the first collection in a one-bedroom apartment after work hours while holding a day job in advertising, driven by a personal need for clothes that felt comfortable before they looked good. Her lack of fashion training was offset by knowledge of traditional weaving and a belief that the most comfortable clothes are worn by children and people in physical work, such as painters, mechanics and road workers. The label makes dresses, tops, shirts, trousers, skirts and jackets, along with accessories and home décor. Everything is handmade in India, linking traditional weavers and dyers across the country, including handloom weavers in Bengal, with craftspeople in its Mumbai studio. Runaway Bicycle works with handloom and hand-spun cotton, silk, linen and wool, with some pieces hand-painted or naturally dyed. Its ethical philosophy is to make less: clothes designed to outlast trends and seasons, soften with age and withstand many washes, so customers buy less and wear longer. The label has shown at Lakmé Fashion Week and been featured by Vogue India, Vogue Singapore, Elle India and Mint.
