Yes Friends

Yes Friends is a UK-based ethical fashion brand founded by Michael Doughty in 2021, created to make sustainable clothing accessible and affordable. The brand focuses on producing everyday essentials—such as tees, sweats, and basics—using ethical factories, fair wages, and responsibly sourced materials. Yes Friends is built on transparency and social impact, ensuring that garments are made with respect for both people and the planet. With a simple, modern aesthetic and practical approach to sustainability, the brand offers wardrobe staples that are easy to wear and easy to support. Yes Friends appeals to conscious consumers who want ethical fashion without premium price barriers.