Location

London, England, United Kingdom

Founded

2005

Price range

£8.50 – £150

Shipping

Worldwide

Catalogue

183 products

Size range

0–18

New arrivals

110 this month

Little Green Radicals Clothing Brand Logo

Little Green Radicals

Independent brand — verified
About

Green Radicals is a Fairtrade-pioneering organic kids clothing brand founded in 2005 in London, UK, originally launched under the name HUG with a series of slogan babygrows that celebrated sustainability before eco-parenting was mainstream. One of the very first brands in the UK to achieve Fairtrade certification for cotton, Little Green Radicals has built its entire identity around organic GOTS-certified cotton sourced from fairly paid farmers in India who receive a guaranteed minimum price and a community development premium. Colorful, playful, and unisex in sensibility, the brand creates practical everyday clothing for free-range children who love adventure and exploration, manufactured by trusted ethical partners in India. With nearly two decades of Fairtrade credentials and a commitment to making ethical production the rule rather than the exception, Little Green Radicals remains a quiet but vital leader in genuinely responsible British children's fashion.

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Brand Details

India
Organic Cotton
Fairtrade Cotton
Merino Wool
Natural Rubber
Recycled Fleece
GOTS
Fairtrade
Fair Rubber
FSC
Last reviewed
Sep 2026
Independent brand
Verified
N
Nick Pecorelli
N
Nick Masterson

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Frequently asked questions

What makes Little Green Radicals unique?
Little Green Radicals stands out by combining spirited, imaginative design with conscious fashion values, using organic and responsibly sourced materials to create durable garments. The brand believes childhood should be full of fun and imagination, delivering affordable pieces that are both joyful and environmentally responsible.
When was Little Green Radicals founded?
Little Green Radicals was founded in 2005.
What products does Little Green Radicals offer?
Little Green Radicals offers children's clothing featuring playful designs, vibrant prints, and bold colors. Each collection is designed to be comfortable, soft, and durable for everyday adventures.
Who founded Little Green Radicals?
Little Green Radicals was founded by Nick Pecorelli in 2005. He created the brand with a passion for producing playful, sustainable fashion for children.
Where is Little Green Radicals based?
Little Green Radicals is based in London, United Kingdom.
What is Little Green Radicals known for?
Little Green Radicals is known for vibrant prints, bold colors, and quirky children's clothing designs combined with an eco-friendly ethos. The brand specializes in creating playful, joyful pieces that are soft, durable, and built to last.
What is the price range of Little Green Radicals?
Little Green Radicals offers affordable children's clothing, making sustainable fashion accessible to families.
Is Little Green Radicals sustainable or ethical?
Yes, Little Green Radicals is committed to sustainability and ethical production, using organic, natural, and responsibly sourced materials. The brand champions durability and mindful manufacturing to ensure pieces are kind to both children and the planet.
When was Little Green Radicals founded?
Little Green Radicals radicals is a Fairtrade-pioneering organic kids clothing brand founded in 2005 in London, UK, originally launched under the name HUG with a series of slogan babygrows that celebrated sustainability before eco-parenting was mainstream.
What is the price range of Little Green Radicals?
One of the very first brands in the UK to achieve Fairtrade certification for cotton, Little Green Radicals has built its entire identity around organic GOTS-certified cotton sourced from fairly paid farmers in India who receive a guaranteed minimum price and a community development premium.

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