AMAUD
Amaud is a sustainable, handmade, ethical, and fine luxury fashion brand founded by Sarah Jane Fergusson in Tokyo, Japan. The brand specializes in contemporary pieces created from vintage kimonos, promoting slow fashion and sustainability. Amaud sources kimonos from Kyoto markets, where each piece is carefully unpicked, cleaned, and hand-repurposed into original contemporary silhouettes. Sarah Jane Fergusson, with a degree in Bespoke Tailoring from London College of Fashion and experience with Alexander McQueen and Missoni, brings exceptional craftsmanship to each creation. The brand offers fully made-to-measure services, including hand-embellished designs using luxurious vintage silk and embroidery. Amaud's philosophy honors Japanese artisanal traditions while creating timeless pieces that transcend the fashion calendar. The brand celebrates the heritage of passing kimonos to next generations while ensuring each piece is unique. With commitment to craftsmanship, design, and positive social and environmental change, Amaud represents a refined approach to sustainable luxury fashion.Angels Ambition is a sustainable, handmade, ethical, and fine fashion brand founded in 2016 by Karin Schönbuchner in Germany. A master tailor and clothing technician with decades of professional experience in clothing production, Schönbuchner created the brand to combine multifunctionality, contemporary fashion trends, and timeless designs with sustainability. All clothing is manufactured regionally in Germany and Austria from high-quality, GOTS-certified organic cotton and sustainable materials. The brand is committed to eliminating harmful substances, using eco-friendly dyes, and ensuring fair working conditions. Collections are designed for versatility, allowing pieces to be combined into multiple outfits while maintaining perfect quality and durability. Angels Ambition prioritizes environmental responsibility through sustainable packaging using reusable cotton bags and repurposed cardboard. The brand represents slow fashion with a commitment to support German manufacturers and regional small businesses. With its dedication to sustainable production, fair practices, and high-quality design, Angels Ambition exemplifies ethical European fashion.
Brand Details
Frequently asked questions
Who founded AMAUD?
AMAUD was founded by Sarah Jane Fergusson, a designer with a degree in Bespoke Tailoring from London College of Fashion and previous experience working with Alexander McQueen and Missoni. Her background in haute couture craftsmanship directly informs the brand's commitment to exceptional quality and detail.
Where is AMAUD based?
AMAUD is based in Tokyo, Japan, where the brand sources vintage kimonos from Kyoto markets and creates all of its handmade pieces.
What is AMAUD known for?
AMAUD specializes in contemporary fashion pieces created from vintage kimonos, combining slow fashion principles with sustainable luxury. The brand carefully unpicks, cleans, and hand-repurposes kimonos into original silhouettes while honoring Japanese artisanal traditions.
What is the price range of AMAUD?
AMAUD is positioned in the mid-range price segment, offering fine luxury pieces that reflect the brand's handmade, made-to-measure approach and use of premium vintage materials.
Is AMAUD sustainable or ethical?
Yes, AMAUD is a sustainable and ethical brand that sources vintage kimonos to reduce waste, ensures fair craftsmanship through handmade production, and is committed to positive social and environmental change. The brand's upcycling philosophy honors Japanese heritage while creating pieces designed to transcend seasonal fashion trends.
What products does AMAUD offer?
AMAUD offers contemporary clothing pieces made from repurposed vintage kimonos, including fully made-to-measure services and hand-embellished designs created with luxurious vintage silk and embroidery. Each piece is uniquely crafted and designed to be timeless.
What makes AMAUD unique?
AMAUD uniquely combines Japanese artisanal traditions with contemporary fashion by transforming vintage kimonos into original designs, offering made-to-measure customization, and celebrating the heritage of passing kimonos to future generations. The brand's founder brings exceptional bespoke tailoring expertise from London College of Fashion and luxury fashion houses, ensuring each piece represents both sustainability and refined craftsmanship.
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