Amaud is a sustainable, handmade, ethical, and fine luxury fashion brand founded by Sarah Jane Fergusson in Tokyo, Japan. The brand specializes in contemporary pieces created from vintage kimonos, promoting slow fashion and sustainability. Amaud sources kimonos from Kyoto markets, where each piece is carefully unpicked, cleaned, and hand-repurposed into original contemporary silhouettes. Sarah Jane Fergusson, with a degree in Bespoke Tailoring from London College of Fashion and experience with Alexander McQueen and Missoni, brings exceptional craftsmanship to each creation. The brand offers fully made-to-measure services, including hand-embellished designs using luxurious vintage silk and embroidery. Amaud's philosophy honors Japanese artisanal traditions while creating timeless pieces that transcend the fashion calendar. The brand celebrates the heritage of passing kimonos to next generations while ensuring each piece is unique. With commitment to craftsmanship, design, and positive social and environmental change, Amaud represents a refined approach to sustainable luxury fashion.Angels Ambition is a sustainable, handmade, ethical, and fine fashion brand founded in 2016 by Karin Schönbuchner in Germany. A master tailor and clothing technician with decades of professional experience in clothing production, Schönbuchner created the brand to combine multifunctionality, contemporary fashion trends, and timeless designs with sustainability. All clothing is manufactured regionally in Germany and Austria from high-quality, GOTS-certified organic cotton and sustainable materials. The brand is committed to eliminating harmful substances, using eco-friendly dyes, and ensuring fair working conditions. Collections are designed for versatility, allowing pieces to be combined into multiple outfits while maintaining perfect quality and durability. Angels Ambition prioritizes environmental responsibility through sustainable packaging using reusable cotton bags and repurposed cardboard. The brand represents slow fashion with a commitment to support German manufacturers and regional small businesses. With its dedication to sustainable production, fair practices, and high-quality design, Angels Ambition exemplifies ethical European fashion.
AMAUD offers contemporary clothing pieces made from repurposed vintage kimonos, including fully made-to-measure services and hand-embellished designs created with luxurious vintage silk and embroidery. Each piece is uniquely crafted and designed to be timeless.
Is AMAUD sustainable or ethical?
Yes, AMAUD is a sustainable and ethical brand that sources vintage kimonos to reduce waste, ensures fair craftsmanship through handmade production, and is committed to positive social and environmental change. The brand's upcycling philosophy honors Japanese heritage while creating pieces designed to transcend seasonal fashion trends.
What is the price range of AMAUD?
AMAUD is positioned in the mid-range price segment, offering fine luxury pieces that reflect the brand's handmade, made-to-measure approach and use of premium vintage materials.
What makes AMAUD unique?
AMAUD uniquely combines Japanese artisanal traditions with contemporary fashion by transforming vintage kimonos into original designs, offering made-to-measure customization, and celebrating the heritage of passing kimonos to future generations. The brand's founder brings exceptional bespoke tailoring expertise from London College of Fashion and luxury fashion houses, ensuring each piece represents both sustainability and refined craftsmanship.
Who founded AMAUD?
AMAUD was founded by Sarah Jane Fergusson, a designer with a degree in Bespoke Tailoring from London College of Fashion and previous experience working with Alexander McQueen and Missoni. Her background in haute couture craftsmanship directly informs the brand's commitment to exceptional quality and detail.
Where is AMAUD based?
AMAUD is based in Tokyo, Japan, where the brand sources vintage kimonos from Kyoto markets and creates all of its handmade pieces.
What is AMAUD known for?
AMAUD specializes in contemporary fashion pieces created from vintage kimonos, combining slow fashion principles with sustainable luxury. The brand carefully unpicks, cleans, and hand-repurposes kimonos into original silhouettes while honoring Japanese artisanal traditions.
Clothing Co. is a designer clothing brand founded by Lauren, a surf and fashion enthusiast who spent years working corporate jobs before tracing her passion back to two transformative experiences — the confidence she felt playing in dress-up clothes as a child and the thrill she discovered upon catching her first wave. Combining these two feelings, Lauren launched Lo Tide to bring that same sense of confident excitement to women everywhere, whether they ever set foot in the ocean or not. The brand specializes in surf-inspired womenswear designed to capture the carefree spirit of coastal living and empower women to feel bold, beautiful, and self-assured in their everyday style.
Arçay is a Turkish designer who made a dramatic career change from a long career as a top technology industry executive to launch her namesake designer clothing brand in 2016 in Istanbul. The decision was deeply personal, born from the sudden loss of her mother, who instilled in her the conviction that there might not be a tomorrow, pushing her to finally pursue her lifelong dream of fashion design. The brand is named after her maternal grandmother, a strong and creative woman from Crete Island who had never allowed her name to be passed to any grandchild until Zeynep was born. Designed in her Istanbul atelier, the collection features clean, minimalistic silhouettes rooted in tailoring through paper-thin leather, silk, and wool, and has gained a celebrity following including Kendall Jenner, Gigi Hadid, and Jessica Biel, with stockists including Net-a-Porter, Harrods, Saks Fifth Avenue, and The Webster.
Hamlyn is founded in 2015 by New Zealand designer Wynn Crawshaw, who hails from the kiwifruit orchards of New Zealand's Bay of Plenty and built this designer clothing brand organically from a small Auckland studio where he was experimenting with garments outside of work hours. The brand started with a debut knitwear collection that stores picked up and wanted to buy, growing from there into a fully formed label known for technical knitwear, precision tailoring, and handcrafted details including macramé, crochet, and unique prints. Wynn Hamlyn became a beloved presence at New Zealand Fashion Week and gained international stockists including Bloomingdale's, Harvey Nichols in the Middle East, and Moda Operandi, with Michelle Obama and Pete Davidson both wearing the brand. Sadly, in 2026 Crawshaw announced the brand would be pressing pause, citing a business structure that no longer supported his vision for creation.
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