HiSO

HiSO is a Canadian luxury outerwear label, founded in Toronto in 1975 as Hide Society and led by twin brothers Karl Matar and Mark Matar. A second-generation family company, HiSO was reimagined under the brothers' leadership with a name that values innovation while paying homage to its heritage. Guided by the belief that a coat should embody fashion as much as function, the brand set out to revive the classic shearling coat and redefine outerwear. The collection covers women's and men's coats and jackets, including shearling jackets, moto and bomber jackets, reversible shearling coats, teddies and wool, cashmere, alpaca and Loro Piana wool coats. As a vertical company, HiSO controls every step in house, from sourcing and design to hand-pattern cutting and production, with its headquarters in Toronto, offices in Berlin and a production facility in Europe. Its shearling is double-faced lambskin, a reclaimed by-product of the food industry, sourced from audited European tanneries that follow international traceability standards. HiSO has been featured by Harper's Bazaar, Elle Canada, FASHION Magazine, The Globe and Mail and Who What Wear, and Katie Holmes has been photographed wearing an oversized HiSO shearling coat.