9 Jour

9-jour. is a fine contemporary fashion brand founded by Yuichiro Kato in Shibuya, Tokyo, Japan. The brand represents a commitment to creating stylish, comfortable, and environmentally conscious fashion through meticulous Japan-made craftsmanship. With extensive experience designing and modeling for prominent fashion brands both in and out of Japan, Yuichiro Kato brings sophisticated expertise to 9-jour.'s collections. The brand presents the ideal future of fashion through sincere creation that prioritizes quality, comfort, and environmental friendliness. 9-jour. independently developed innovative "New Man'yo Dye," a sustainable dyeing technique that represents traditional Japanese colors using natural dyes. This technique realizes nuanced, living colors extracted from natural materials with soft, smooth finishing. The brand emphasizes Japan's rich textile and dyeing traditions while embracing modern sustainability principles. Operating from Shibuya, Tokyo, 9-jour. creates pieces that honor Japanese cultural heritage and craftsmanship. The brand has established itself as a notable fine fashion brand dedicated to quality, environmental consciousness, and authentic Japanese design excellence.