
Muse The Label
Australia · Est. 2016 · Mid-range
Muse The Label is an Australian designer clothing label for women, founded in Melbourne in 2016 by Christine and Sarah, a mother-daughter duo. Christine has sewn and made patterns for as long as her daughter can remember, while Sarah Kourim studied fashion at RMIT and worked as a womenswear designer for around ten years. The pair started by selling handfuls of pieces at markets before taking the label online during the pandemic, describing Muse as bold colour combinations, subtle femininity and architectural silhouettes. The collection includes dresses, tops, skirts, trousers, knitwear, outerwear and accessories, with effortless shapes, intricate techniques and artisanal touches. Pieces are made with local talent and accredited manufacturers in China, Bali and India, alongside in-house production by Christine in Melbourne. The label releases small, seasonless batches based on slow fashion principles, using natural fabrics such as silk, cotton and cashmere as well as deadstock fabric. The founders stay hands-on in every step, from design to answering emails and packing orders. Muse The Label has been profiled by Fashion Journal and Garmentory and is sold through stockists including Brunswick boutique Better with Friends.

