Location

Byron Bay, Australia

Founded

2014

Price range

A$49 – A$1,899

Shipping

Worldwide

Catalogue

500 products

Size range

XXS–XL

New arrivals

35 this month

St. Agni

Independent brand — verified
About

St. Agni is an Australian minimalist designer clothing and accessories label for women, founded in Byron Bay in 2014 by Lara Fells and Matt Fells. The husband-and-wife team came from retail backgrounds and started with no business plan and little savings, after noticing a gap in the market for simple, well-made leather goods without the fuss. The studio lives by a "less is more" philosophy, exploring contemporary dressing through considered design and precise tailoring. St. Agni launched with four styles of leather tote bags, then added handmade woven leather footwear developed with Indonesian artisans and moved into ready-to-wear. Today it offers dresses, knitwear, tailoring, shirts, leather jackets, shoes and bags. Much of its clothing is made in China, with some pieces made in India, under its supplier code of conduct. The label emphasises quality fabrics and supply chain transparency, using organic cotton, RWS-certified wool, recycled fibres, linen, silk and leather in pieces designed to last. St. Agni has five Australian stores in Byron Bay, Sydney, Melbourne and Brisbane and sells through more than 90 retailers worldwide. In 2019 it introduced a knitted-leather technique for its footwear, and it celebrated its 10th anniversary in 2024.

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Brand Details

China & India

Wool
Recycled Polyester
Viscose
Linen
Lyocell
Cotton
Silk
Last reviewed
Oct 2026
Independent brand
Verified
L
Lara Fells
M
Matt Fells

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Frequently asked questions

What kind of clothing does St. Agni make?
St. Agni is an Australian design studio making minimalist womenswear, footwear and accessories. It started with handwoven leather accessories before moving into ready-to-wear.
What clothing and accessories does St. Agni sell?
St. Agni's range includes pointelle bralettes, camis and skirts, the Doily Column Dress, the Merino Wool Ballet Cardigan and leather jackets such as the Four Pocket Leather Jacket. It also sells shoes and bags like the 90s Messenger Tote, plus jewellery and objects from other designers.
How much does St. Agni cost?
St. Agni is a premium brand, with clothing priced from about A$49 to A$1,899. Dresses cost about A$79–A$839, coats and jackets A$279–A$1,899, and bags A$229–A$749.
Where is St. Agni located?
St. Agni is headquartered in Byron Bay, Australia, where it was founded. It has boutiques in Byron Bay, Bondi, Paddington, Armadale and Brisbane, and is sold by more than 90 stockists.
Who founded St. Agni?
St. Agni was founded in Byron Bay in 2014 by Lara and Matt Fells.
Who owns St. Agni?
St. Agni is an independent Australian design studio owned and run by its founders, Lara and Matt Fells.
Is St. Agni sustainable and where is it made?
St. Agni says much of its clothing is made responsibly in China, with some pieces made in India, under its supplier code of conduct. It uses organic cotton, RWS-certified wool, recycled fibres, linen, silk and leather.

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