Location

Melbourne, Australia

Founded

2016

Price range

A$68 – A$380

Shipping

Worldwide

Catalogue

86 products

Size range

XXS–XXL

Muse The Label

Independent brand — verified
About

Muse The Label is an Australian designer clothing label for women, founded in Melbourne in 2016 by Christine and Sarah, a mother-daughter duo. Christine has sewn and made patterns for as long as her daughter can remember, while Sarah Kourim studied fashion at RMIT and worked as a womenswear designer for around ten years. The pair started by selling handfuls of pieces at markets before taking the label online during the pandemic, describing Muse as bold colour combinations, subtle femininity and architectural silhouettes. The collection includes dresses, tops, skirts, trousers, knitwear, outerwear and accessories, with effortless shapes, intricate techniques and artisanal touches. Pieces are made with local talent and accredited manufacturers in China, Bali and India, alongside in-house production by Christine in Melbourne. The label releases small, seasonless batches based on slow fashion principles, using natural fabrics such as silk, cotton and cashmere as well as deadstock fabric. The founders stay hands-on in every step, from design to answering emails and packing orders. Muse The Label has been profiled by Fashion Journal and Garmentory and is sold through stockists including Brunswick boutique Better with Friends.

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Brand Details

China, Indonesia & India

Cotton
Silk
Cashmere
Deadstock Fabrics
Last reviewed
Oct 2026
Independent brand
Verified
C
Christine
S
Sarah

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Frequently asked questions

What is Muse The Label known for?
Muse The Label is a Melbourne womenswear brand known for relaxed designer clothing, natural fabrics, handcrafted details and contemporary silhouettes made for everyday wear.
What does Muse The Label sell?
Muse The Label sells dresses, tops, skirts, trousers, knitwear, outerwear and accessories, with collections that balance easy shapes with more detailed statement pieces.
Who founded Muse The Label?
Muse The Label was founded in 2016 by Christine and Sarah, a mother-daughter team.
Where is Muse The Label based?
Muse The Label is based in Melbourne, Australia.
Where is Muse The Label clothing made?
Muse The Label clothing is made with accredited manufacturers in China, Bali (Indonesia) and India, alongside in-house production by co-founder Christine in Melbourne.
Is Muse The Label a sustainable clothing brand?
Muse The Label incorporates natural fabrics, upcycled materials and considered production practices across its collections while focusing on pieces designed for repeated wear.
How much does Muse The Label clothing cost?
Muse The Label falls in the mid-range to premium category. Tops commonly sit around AUD $195–$330, skirts around AUD $300–$420 and dresses around AUD $380–$440.

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