Location

Encinitas, USA

Founded

2015

Price range

$19 – $298

Shipping

USA, Canada, UK, Australia, Japan, Singapore, Hong Kong, UAE, Switzerland, Norway, Mexico, France +

Catalogue

24 products

Size range

XXS–3XL

Vuori

Independent brand — verified
About

Vuori is an American activewear label for men and women, founded in Encinitas in 2015 by Joe Kudla. A former model and accountant, Kudla began developing the idea in 2014 to create premium performance apparel inspired by the active coastal California lifestyle, an integration of fitness, surf, sport and art. The name means mountain in Finnish, a nod to his love of climbing, and the brand aims to evolve the definition of traditional activewear. The range began with versatile men's activewear and now spans shorts, joggers, leggings, tees, hoodies, outerwear and denim, with signature pieces such as the Kore Short and the Ponto Performance Jogger. Its clothing is made by overseas manufacturing partners, including factories in China, which must follow its Vendor Code of Conduct. Vuori increases its use of preferred materials each year, including recycled polyester and fibres certified to standards such as GRS, OCS and RWS. Since 2019 it has partnered on removing plastic waste from coastal communities. From a pop-up and first store in Encinitas, Vuori has grown to dozens of stores, including flagships in SoHo and on London's Regent Street, and is sold through REI, Nordstrom and Equinox.

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Picked by the brand. Checkout happens on Vuori’s own site.

Brand Details

China
Cotton
Lyocell
Polyester
Recycled Polyester
Elastane
Nylon
OCS
Global Recycled Standard
RCS
RWS
RDS
Last reviewed
Oct 2026
Independent brand
Verified
J
Joe Kudla

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Frequently asked questions

What kind of activewear does Vuori make?
Vuori is a California activewear brand making performance clothing for men and women, inspired by a coastal lifestyle of fitness, surf and sport. Its range covers shorts, joggers, leggings, tees, hoodies and outerwear for both workouts and everyday wear.
What shorts and other pieces does Vuori sell?
Vuori's best-known pieces include the men's Kore Short, a lined athletic short, and the Ponto Performance Jogger. It also sells performance tees, leggings, joggers, jackets and, more recently, denim.
How much does Vuori cost?
Vuori is a mid-range activewear brand, with most items between about $19 and $298 USD. The Kore Short costs about $78, the Ponto Performance Jogger about $98, and outerwear sits at the top of the range.
Where is Vuori located?
Vuori is based in Encinitas, California, USA, the beach town that inspired the brand. It sells online, in its own stores and through other retailers.
Who founded Vuori?
Vuori was founded in Encinitas in 2015 by Joe Kudla, who set out to offer a new take on performance apparel.
Who owns Vuori?
Vuori is an independent label founded and led by Joe Kudla.
Where is Vuori made, and is it sustainable?
Vuori's clothing is made by overseas manufacturing partners, including factories in China, which must follow its Vendor Code of Conduct on fair labour and environmental practices. Many styles use recycled polyester and certified materials, under standards such as GRS, RCS, OCS, RWS and RDS.

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