Electric & Rose Clothing Brand Featured Image
Clothing Brands

Location

Los Angeles, USA

Founded

2014

Price range

$148 – $258

Shipping

USA, Canada, UK, EU, Australia, New Zealand, Japan, Singapore, Hong Kong, South Korea, UAE, India +

Catalogue

195 products

Size range

XS–XL

New arrivals

24 this month

Electric & Rose

Independent brand — verified
About

Electric & Rose is an American activewear and lifestyle label for women and men, founded in Los Angeles in 2014 by Erin Chiamulon and Eric Balfour. The couple started the brand in their home in Venice, California, and named it after two streets in their Venice Beach neighbourhood. Chiamulon, a former stylist for WWD, began by hand-dyeing pieces in her backyard using traditional shibori tie-dye techniques, while Balfour is an actor known for shows like Haven and 24. Rooted in 1970s surf culture, the brand designs coastal clothing for women who want comfort without sacrificing shape. The line officially launched for Fall/Winter 2014 and now includes sweatshirts, pullovers, joggers, sweatpants, shorts, leggings, tees, tanks and shirts. Pieces include the Ronan Pullover, Neil Sweatshirt and Taylor Hoodie, Classic Joggers and Barrel Sweatpants, Sunset Leggings, Boyfriend Shirts, Paula tanks and quilted jackets. Electric & Rose makes its clothing in Los Angeles, where many pieces are still hand-dyed with local dye houses, and nearly all its fabrics are sourced locally. Through its 1% giveback initiative it supports organisations that protect the oceans. Electric & Rose is independent and owned and run by its founders.

Tags
#everyday#hand-crafted#locally made#natural#mid-range

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Brand Details

USA
Cotton
Modal
Spandex
Polyester
Last reviewed
Oct 2026
Independent brand
Verified
E
Erin Chiamulon
E
Eric Balfour

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Frequently asked questions

What kind of clothing does Electric & Rose make?
Electric & Rose is a Venice, Los Angeles activewear and lifestyle label inspired by beach yoga, surfing and outdoor adventures. It makes sweatshirts, pullovers, joggers, sweatpants, shorts, leggings, tees, tanks and shirts for men and women.
What sweatshirts and other pieces does Electric & Rose sell?
Electric & Rose's pieces include the Ronan Pullover, Neil Sweatshirt and Taylor Hoodie, plus Classic Joggers and Barrel Sweatpants. It also sells Sunset Leggings, Boyfriend Shirts, Paula tanks, Classic Tees and quilted jackets.
How much does Electric & Rose cost?
Electric & Rose is a mid-range brand, with tees and tanks from about $78 USD. Sweatshirts and pullovers mostly cost around $158–$188, pants and joggers about $158–$198 and shirts around $208–$228, with jackets reaching about $298.
Where is Electric & Rose located?
Electric & Rose is based in Venice, Los Angeles, California, USA, and takes its name from two streets in its Venice Beach neighbourhood. It sells online and through stockists.
Who founded Electric & Rose?
Electric & Rose was founded by couple Erin Chiamulon and Eric Balfour, and the line officially launched for Fall/Winter 2014. Chiamulon was a stylist for WWD, while Balfour is an actor known for shows like Haven and 24.
Who owns Electric & Rose?
Electric & Rose is an independent brand owned and run by its founders, Erin Chiamulon and Eric Balfour.
Where is Electric & Rose made?
Electric & Rose makes its clothing in Los Angeles, USA, with nearly all its fabrics sourced locally. Many of its prints are custom and created with art from friends.

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