BOBO CHOSES Clothing Brand Featured Image
Clothing Brands

Location

Barcelona, Spain

Founded

2008

Price range

€31 – €290

Shipping

Worldwide

Catalogue

500 products

Size range

XS–XL

New arrivals

10 this month

BOBO CHOSES

Independent brand — verified
About

BOBO CHOSES is a Spanish kidswear and womenswear label, founded in Barcelona in 2008 by illustrator Adriana Esperalba with partner Laia Aguilar. The brand grew out of a graphic design studio, and Esperalba has guided its design ever since. Bobo Choses celebrates life's curiosities with a spirit of play, and its love of storytelling brings each collection to life through illustrated books. It makes playful, colourful clothing for babies and children, plus a womenswear and adult line. The range includes graphic tees, sweatshirts and hoodies, jacquard jumpers such as the Mush Monster, striped wool-blend knits, trousers, dresses, reversible anoraks, and accessories. Based in an old toy factory in Barcelona, Bobo Choses makes most of its garments locally, mainly in Spain and Portugal, with some items made in China. Over half of its latest collection uses organic or BCI cotton, and its denim and outerwear use recycled fibres. The brand is owned by the Esperalba family, which took full control in 2017, with Adriana Esperalba as creative director and her brother Pim as CEO. It is sold in more than 46 countries through hundreds of retailers, with a flagship store in Barcelona.

Tags
#sustainable#organic#everyday#locally made#natural#mid-range

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Brand Details

Spain, Portugal & China

Organic Cotton
Recycled Polyester
Wool
Linen
Viscose
GOTS
Last reviewed
Oct 2026
Independent brand
Verified
A
Adriana Esperalba
L
Laia Aguilar

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Frequently asked questions

What kind of clothing does BOBO CHOSES make?
BOBO CHOSES is a Barcelona brand making playful, colourful clothing for babies and kids, plus a womenswear and adult line. It makes tees, sweatshirts, jumpers, trousers, dresses and outerwear, along with socks, hats, bags and other accessories.
What jumpers and other pieces does BOBO CHOSES sell?
BOBO CHOSES' jumpers include the Mush Monster jacquard jumper and striped wool-blend knits, alongside graphic tees, sweatshirts and hoodies. It also sells padded and reversible anoraks, socks packs, scarves and bags, plus discounted samples in its outlet.
How much does BOBO CHOSES cost?
BOBO CHOSES is a premium brand, with socks from about €12–€25 EUR and kids' tees around €35–€80. Sweatshirts cost about €52–€130, jumpers around €75–€170 and outerwear up to about €290, while outlet samples start lower.
Where is BOBO CHOSES located?
BOBO CHOSES is based in the Barcelona area of Spain and has a flagship store in Barcelona. It sells online and through stockists around the world.
Who founded BOBO CHOSES?
BOBO CHOSES was founded in 2008 by illustrator Adriana Esperalba together with partner Laia Aguilar, starting from a graphic design studio. Esperalba has led the brand's design and creative direction ever since.
Who owns BOBO CHOSES?
BOBO CHOSES is owned by the Esperalba family, which took full control of the company in 2017 after co-founder Laia Aguilar left. Adriana Esperalba is creative director and her brother Joaquim (Pim) Esperalba is CEO.
Where is BOBO CHOSES made, and is it sustainable?
BOBO CHOSES says its garments are made mostly in Spain and Portugal, with many produced close to its headquarters, and some items list China as their origin. Over half of its latest collection uses organic or BCI cotton, and it uses recycled fibres in its denim and outerwear.

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