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General Sleep
New Zealand · Est. 2018 · Affordable
General Sleep is an organic sleepwear and loungewear label, founded in Auckland in 2018 by Bailey Meredith and Greta van der Star. The friends met while working in fashion, Bailey for New Zealand designer Kate Sylvester and Greta as a photographer, and came up with the idea while wishing for lovely pyjamas they could keep wearing at home with a glass of wine. Their pieces are designed for nappers, loungers, dreamers and explorers, blurring the line between what we wear to bed and what we wear outside.
The collection includes pyjama sets, sleep shirts, boxer shorts, slips, nightdresses, robes and bed socks in minimalist, trans-seasonal designs. Garments are designed in New Zealand and handcrafted in India, at a family-owned factory in Chennai where hand-weavers and garment makers work in one place.
Fabrics are organic cotton and cotton-linen, developed by GOTS and Fairtrade certified manufacturers, and the label supports a community of artisan weavers in Southern India with a living wage. Suppliers use solar power and rainwater harvesting, and offcuts are upcycled into eye masks, scrunchies and labels.
General Sleep has been stocked by MatchesFashion and featured by NZ Herald's Viva and Moss Magazine.
Wildflo Studio
Canada · Est. 2021 · Mid-range
Studio is a Canadian designer clothing brand founded by Annisa Chung, offering consciously crafted womenswear essentials made from GOTS-certified organic cotton by skilled artisans. Based in Toronto, the brand wholesale to over 50 retailers across North America and also offers private labelling for select styles. Wildflo Studio's collections are built around the idea of finding everyday ease — wearable, versatile pieces designed to move with the wearer through their daily life without sacrificing style or sustainability. The brand's responsible approach extends from fabric selection through to production, offering customers the assurance that what they wear has been made with genuine care for people and the planet.
Jenerous
United Kingdom · Est. 2019 · Mid-range
Jenerous is a United Kingdom–based sustainable fashion brand founded in 2019 by Jenny Allan and Jenny Holloway. The brand focuses on ethically made women’s clothing using organic and responsibly sourced materials. Its collections include co-ord sets, dresses, and everyday pieces designed to feel comfortable, colourful, and easy to wear. Jenerous places strong emphasis on fair production and thoughtful design, creating clothing that supports both people and the planet. The silhouettes are relaxed and practical, making them suitable for daily life, work, and casual social settings. Jenerous is ideal for people who want sustainable fashion that feels joyful, wearable, and purpose-driven.
