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Smoon Lingerie
France · Est. 2019 · Mid-range
Lingerie A French B Corp certified techwear brand founded by Mathilde, created after the birth of her daughter sparked a realisation that textile technology had not yet served women's everyday needs. Smoon develops seamless, high-performance menstrual underwear, period swimwear, and technical garments for every stage of a woman's life, from first period to menopause, using OEKO-TEX certified French and Italian fabrics that generate three to five times less CO2 than disposable sanitary products. Partnered with Simone Pérèle and Etam, donating 1% of sales to La Maison des Femmes, and achieving a B Corp score of 104.7, Smoon is one of the most rigorously committed sustainable femtech brands in the French fashion landscape.
Y.O.U Underwear
United Kingdom · Est. 2016 · Mid-range
Y.O.U Underwear is a UK-based intimate apparel brand founded by Sarah Jordan in 2016, created to redefine how underwear feels, fits, and functions. Built on the belief that comfort and confidence go hand in hand, the brand designs thoughtfully engineered underwear that supports everyday life without compromise. Y.O.U Underwear focuses on inclusive sizing, soft performance fabrics, and practical design details that prioritize movement, breathability, and long-lasting wear. Each piece is developed to feel supportive yet effortless, offering a modern alternative to traditional lingerie. With a strong emphasis on wearability and body-positive design, Y.O.U Underwear resonates with individuals seeking underwear that feels intuitive, empowering, and designed around real needs.
The Blender
China · Est. 2018 · Affordable
THE BLENDER is an affordable designer lingerie and bodywear label for women, founded in Shanghai in 2018. The name reflects the idea of blending colour, architecture, art and modern culture, and the brand explores the relationship between clothing and the body as coexistence rather than control. Designer and COO Bridget Gao studied architecture at Tongji University and worked in luxury fashion before bringing architectural thinking to lingerie design.
The range includes wire-free bras, underwear, bodysuits, camisoles, lounge tops, dresses, pants and swimwear for everyday comfort and layering. Pieces are made in China, with seamless knitting central to their soft, stretchy construction, and collections have drawn on films such as Pulp Fiction and The Fifth Element.
Its GREEEN line uses recycled Tactel ecomade yarn, made with recycled textile waste, and seamless knitting helps reduce fabric waste during production.
THE BLENDER won first place at the 2019 Young Label Award, a competition for emerging lingerie designers, and is stocked by the Tokyo lingerie boutique feast.
