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Smoon Lingerie
France · Est. 2019 · Mid-range
Lingerie A French B Corp certified techwear brand founded by Mathilde, created after the birth of her daughter sparked a realisation that textile technology had not yet served women's everyday needs. Smoon develops seamless, high-performance menstrual underwear, period swimwear, and technical garments for every stage of a woman's life, from first period to menopause, using OEKO-TEX certified French and Italian fabrics that generate three to five times less CO2 than disposable sanitary products. Partnered with Simone Pérèle and Etam, donating 1% of sales to La Maison des Femmes, and achieving a B Corp score of 104.7, Smoon is one of the most rigorously committed sustainable femtech brands in the French fashion landscape.
Cou Cou Intimates
UK · Est. 2021 · Affordable
Cou Cou Intimates is a British lingerie and underwear label for women, founded in London in 2021 by Rose Colcord. Colcord founded the brand to change the fact that only 7% of intimates are sustainably sourced, launching with three pieces: the thong, the high-rise and the cami. Cou Cou bridges the gap between everyday underwear and top-drawer basics, offering intimates and elevated essentials that don't compromise comfort for confidence and style, guided by a philosophy of doing less, better.
Its underwear includes The Brazilian, The High Rise, The Thong and The Brief, alongside bras like The Triangle and The Teacup Bra. The range has grown to include The Baby Tee, The Scoop Tank, The Cardigan, shorts, skirts, The Pajama Pant and The Fleur Slip.
Every piece is made from 100% organic cotton, grown in the Izmir region of Türkiye. Cou Cou works with a small group of partner factories in Türkiye, Portugal and Morocco, and its trims are OEKO-TEX Standard 100 certified.
Cou Cou Intimates is an independent, female-founded brand led by Colcord. It is a certified B Corp and a member of 1% for the Planet.
Kye Intimates
USA · Est. 2019 · Mid-range
Intimates A contemporary intimates brand built around a reimagining of essentials, offering pieces that are both foundational and sensual for the everyday. Kye creates bras, underwear, and swimwear designed to hold their shape and move seamlessly between vacation and daily life, with a focus on clean silhouettes, carefully chosen fabrics, and a quiet confidence that makes every piece feel like both a functional staple and something genuinely beautiful to wear. The brand serves the woman who wants her intimates to feel as considered and refined as the rest of her wardrobe, without sacrificing ease or comfort for aesthetics.
