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Y.O.U Underwear
United Kingdom · Est. 2016 · Mid-range
Y.O.U Underwear is a UK-based intimate apparel brand founded by Sarah Jordan in 2016, created to redefine how underwear feels, fits, and functions. Built on the belief that comfort and confidence go hand in hand, the brand designs thoughtfully engineered underwear that supports everyday life without compromise. Y.O.U Underwear focuses on inclusive sizing, soft performance fabrics, and practical design details that prioritize movement, breathability, and long-lasting wear. Each piece is developed to feel supportive yet effortless, offering a modern alternative to traditional lingerie. With a strong emphasis on wearability and body-positive design, Y.O.U Underwear resonates with individuals seeking underwear that feels intuitive, empowering, and designed around real needs.
Cou Cou Intimates
UK · Est. 2021 · Affordable
Cou Cou Intimates is a British lingerie and underwear label for women, founded in London in 2021 by Rose Colcord. Colcord founded the brand to change the fact that only 7% of intimates are sustainably sourced, launching with three pieces: the thong, the high-rise and the cami. Cou Cou bridges the gap between everyday underwear and top-drawer basics, offering intimates and elevated essentials that don't compromise comfort for confidence and style, guided by a philosophy of doing less, better.
Its underwear includes The Brazilian, The High Rise, The Thong and The Brief, alongside bras like The Triangle and The Teacup Bra. The range has grown to include The Baby Tee, The Scoop Tank, The Cardigan, shorts, skirts, The Pajama Pant and The Fleur Slip.
Every piece is made from 100% organic cotton, grown in the Izmir region of Türkiye. Cou Cou works with a small group of partner factories in Türkiye, Portugal and Morocco, and its trims are OEKO-TEX Standard 100 certified.
Cou Cou Intimates is an independent, female-founded brand led by Colcord. It is a certified B Corp and a member of 1% for the Planet.
Giulia Lingerie
France · Mid-range
A European hosiery brand established in 2000 under the Novomoskovskaya Knitting Factory in Ukraine, producing a comprehensive and fashion-forward range of over 3,000 tights, stockings, seamless underwear, and hosiery products for women, children, and men. Giulia crafts classic polyamide and cotton tights alongside over 1,000 models of fashion tights in vibrant colours, intricate patterns, and contemporary designs, positioning itself as one of Europe's most prolific and accessible hosiery specialists. Known for combining genuine quality with affordability across an extraordinary breadth of styles, the brand is a favourite among hosiery enthusiasts seeking everything from sheer everyday essentials to bold, expressive fashion legwear.
