Location

Sebastopol, USA

Founded

1994

Price range

$5 – $348

Shipping

USA

Catalogue

45 products

Size range

2–12

Indigenous

Independent brand — verified
About

Indigenous is an American organic, fair trade clothing label for women and men, founded in Sebastopol in 1994 by Scott Leonard and Matt Reynolds. For three decades the company has worked with artisans to create sustainable clothing that is soft on the earth and on the skin, and it has helped set industry standards for organic and fair trade fashion. Leonard serves as CEO and Reynolds as president. The range includes tees, tops, dresses, pants, sweaters and cardigans, plus a small edit of other ethical brands. Signature pieces include the Essential Rib Boatneck Tee, the Shaggy Knit Pullover, the Essential Wide Leg Pant and the Hudson Cardigan. Clothing is handmade in Peru by fair trade artisans and knitting cooperatives, including women-led partner Sama Knits. Indigenous uses organic cotton, alpaca and other natural fibres, and its fair trade model follows World Fair Trade Organization standards, with fair wages, safe conditions and skills training. Indigenous is a founding B Corp. It is independent and led by its co-founders, and sells online and through retail partners.

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Brand Details

Peru
Organic Cotton
Alpaca
Tencel
Merino Wool
Silk
Last reviewed
Oct 2026
Independent brand
Verified
S
Scott Leonard
M
Matt Reynolds

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Frequently asked questions

What kind of clothing does Indigenous make?
Indigenous makes organic, fair trade clothing for women and men. Its soft basics and knitwear are handmade with artisans in Peru.
What products does Indigenous sell?
Indigenous sells tees, tops, dresses, pants, sweaters and cardigans, plus a small selection of other ethical brands. Products include the Essential Rib Boatneck Tee, Shaggy Knit Pullover, Essential Wide Leg Pant and Hudson Cardigan.
How much does Indigenous cost?
Indigenous is a mid-range brand, with products priced from about $5 to $348 USD. Most tees, pants and dresses cost around $40–$130, while knit sweaters cost more.
Where is Indigenous located?
Indigenous is based in Sebastopol, California, USA. It sells online and through retail partners.
Who founded Indigenous?
Indigenous was founded in 1994 by Scott Leonard and Matt Reynolds. Leonard serves as CEO and Reynolds as president.
Who owns Indigenous?
Indigenous is an independent label founded and led by Scott Leonard and Matt Reynolds. It is a founding B Corp.
Where is Indigenous made?
Indigenous clothing is made in Peru by fair trade artisans and knitting cooperatives. It uses organic cotton, alpaca and other natural fibers.

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