La Fille d’O

La Fille d'O is a Belgian luxury designer lingerie label, founded in Ghent in 2003 by Murielle Henriette Victorine Scherre. Scherre started the brand to challenge an industry she found hard to reconcile with her conscience, creating avant-garde lingerie that is stunningly beautiful, surprising and fairly made. Her company remains fully owned by her. The collection includes bras, tops, briefs, bodysuits and swimwear in opaque and see-through fabrics, built on her own Easy Sizing system, which fits most bodies without the clutter of adjustable straps. All production is made in Belgium, with fabrics sourced as locally as possible, including fabrics from Penn Italy. La Fille d'O was the first brand to design a lingerie collection with both AMAB and AFAB bodies in mind, and most designs can be adjusted for prostheses at its Ghent studio. The brand avoids recycled fibres in favour of long-lasting, high-quality materials and offers made-to-measure alterations in its own stores in Ghent and Antwerp. La Fille d'O has earned the Handmade in Belgium label, and its bras have been worn by Rihanna and Lady Gaga. Scherre also sat on the jury of the LA Fashion Film Festival.