OUND OUND

OUND is a minimalist, handmade luxury clothing label, founded in Uruguay in 2015 by designer Paula Delgado. Delgado previously worked as a fashion designer for two leading global fast fashion corporations, then spent 2015 to 2017 in rural Argentina and Scotland learning about wool production, weaving and knitting and teaching herself botanical dyeing. Inspired by permaculture, she describes OUND as an investigative project rooted in simplicity and humble luxury. The label specialises in hand-knitted undyed wool pullovers and cardigans and naturally dyed silk dresses, alongside tops and trousers. Pieces are one-of-a-kind or made in limited editions in Uruguay, where a network of hand knitters, dyers and embroiderers work from small family studios across the country. OUND uses only natural, renewable and biodegradable fibres such as wool, silk, cotton and linen. Wool comes from Uruguayan Merino and Corriedale sheep raised on open grasslands and is left in its natural colours, while silk is dyed with plants and food waste such as avocado skins, eucalyptus leaves, onion peels and loquat. OUND builds long-term relationships with its artisans, paying fairly and visiting regularly, and its main markets are the United States, Japan and Europe.