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UND GRETEL
Germany · Est. 2015 · Mid-range
UND GRETEL is a German beauty brand founded in 2015 by Christina Roth and Stephanie Dettmann and based in Berlin. The brand sits at the intersection of natural beauty and luxury cosmetics, with a strong emphasis on clean formulation, organic ingredients, and more responsible product choices.
Its cruelty-free positioning is central to that identity. UND GRETEL is also associated with non-toxic beauty and formulas made without parabens or silicones, giving ingredient-conscious shoppers a clear set of standards.
Natural and organic beauty are particularly important here because the brand does not frame them as alternatives to premium performance. Instead, the aim is to combine a more elevated beauty experience with formulations that align with conscious ingredient preferences.
Ethical and sustainable beauty further shape the brand’s profile. These values give UND GRETEL a broader sense of responsibility beyond product formulation alone.
The Berlin base also matters, placing the brand firmly within modern European beauty and giving it a locally rooted identity in a market often dominated by multinational cosmetics companies.
UND GRETEL is best suited to shoppers who want luxury beauty without abandoning natural and cruelty-free values. Its mix of organic ingredients, clean formulation, ethical positioning, sustainability, paraben-free and silicone-free products, and everyday usability creates a distinctly modern approach to premium German beauty.
SANTE Naturkosmetik
Germany · Est. 1977 · Affordable
SANTE is a German beauty brand established in 1977 by Hans Hansel. With roots stretching back nearly five decades, the brand has a much longer relationship with natural and organic beauty than many companies that entered the category during the recent clean-beauty boom.
Natural ingredients and organic positioning form the core of SANTE’s identity. Cruelty-free beauty adds an animal-friendly consideration, while sustainability contributes a broader environmental perspective.
Affordability is especially important to how the brand fits into the market. SANTE makes natural and organic beauty available within a price range suited to everyday purchasing rather than positioning these qualities as premium-only features.
That makes the brand particularly relevant for customers who want to build regular routines around more naturally focused products without moving toward luxury prices.
Its long history also brings a sense of familiarity and continuity. Beauty trends have changed considerably since 1977, but SANTE’s natural positioning gives the brand a stable foundation that is not dependent on any single moment in the market.
For shoppers looking for affordable European beauty, SANTE combines natural and organic formulation, cruelty-free practices, sustainability, and everyday usability within an established German brand. Its strongest appeal lies in making naturally focused beauty approachable, repeatable, and accessible rather than exclusive.
i+m Naturkosmetik Berlin
Germany · Est. 1978 · Mid-range
i+m Naturkosmetik Berlin is a German beauty brand founded in 1978 by Inge Stamm and Monika Berg. Its long history gives the brand a particularly interesting place within natural and organic beauty, as it predates much of today’s clean and sustainability-focused skincare movement.
Based in Berlin, the brand combines natural and organic ingredients with plant-based formulation, vegan and cruelty-free values, and locally made production.
Ethical sourcing is a major part of its profile. Fair-trade principles sit alongside sustainability and eco-friendly practices, giving the brand a broader social and environmental framework rather than focusing solely on ingredient exclusions.
The products are also associated with paraben-free and silicone-free beauty, adding further relevance for customers who actively screen formulations.
Its mid-range positioning makes this extensive conscious-beauty profile relatively approachable. Customers can access organic, vegan, ethical, and sustainable skincare without stepping fully into luxury pricing.
What distinguishes i+m most is its heritage. Established in 1978, it has decades of history behind values that many newer beauty companies have only recently adopted.
For shoppers looking for European natural beauty with depth, i+m combines organic skincare, vegan and cruelty-free practices, fair-trade sourcing, ethical production, sustainability, local manufacturing, and everyday usability within one of the more established German conscious-beauty brands.
