Location

Los Angeles, California, United States

Founded

2018

Price

Luxury

Shipping

N/A

Catalogue

73 products

MARA Beauty logo

MARA Beauty

About

MARA Beauty is a luxury American skincare brand founded by Allison McNamara, and it is built on a category the industry largely overlooked: algae. The name comes from the Sea of Marmara and the Gaelic word for sea. The science behind it is genuinely interesting. Marine algae survive extreme UV exposure, salinity and temperature swings, and they do so by producing protective compounds that translate remarkably well into skincare. MARA spent two years developing its wild-collected algae blend before launch, and that blend became Marine Intelligence, the proprietary complex running through every formula. Algae are hand-harvested off the coasts of Ireland and France, gathered so colonies keep regenerating, and products are manufactured in Los Angeles. Named marine actives include Alaria esculenta, Laminaria ochroleuca, Cystoseira tamariscifolia, blue sea kale, plankton and Arctic algae. Hero products include the Universal Face Oil and the Algae Enzyme Cleansing Oil. The Sea Vitamin C Sérum, the Algae Retinol Face Oil and the Pearl Peptide Glaze essence sit alongside them. The brand is Leaping Bunny certified cruelty-free and Certified Plastic Neutral through rePurpose Global. It is a member of 1% for the Planet and a SeaTrees partner, and uses FSC-certified cartons. Nearly all products are vegan, with two disclosed exceptions containing honey and pearl powder. Formulas exclude parabens, sulfates, silicones, synthetic fragrance, BHA, BHT, mineral oil and phthalates, with a stated commitment to biodegradable, ocean-safe actives. For anyone researching luxury American beauty, sustainable beauty, cruelty-free beauty or marine skincare, MARA leads its niche. Few brands have built a whole house on one plant family this convincingly.

Brand Details
American Beauty
A
Allison McNamara

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Picked by the brand. Checkout happens on MARA Beauty’s own site.

Frequently asked questions

Who founded Mara Beauty?
Mara Beauty was founded by Allison McNamara, a former television host who revisited childhood beauty ideas after her show was canceled.
Is Mara Beauty cruelty free and vegan?
Yes, this skincare brand is Leaping Bunny certified cruelty free, though it is not fully vegan since only select products are marked vegan.
When was Mara Beauty founded?
This skincare brand launched in 2018 with a single hero product, the Universal Face Oil, before expanding into Credo Beauty stores.
Is Mara Beauty good quality?
Yes, this skincare brand is Leaping Bunny certified cruelty free, spending two years developing its proprietary algae and plankton complex before launch.
Where is Mara Beauty based and made?
This skincare brand is headquartered and manufactured in Los Angeles, using algae hand harvested off the coasts of Ireland and France.
What is Mara Beauty known for?
This skincare brand is known for its brown algae and plankton complex, and a three steps or fewer philosophy that simplifies skincare routines.

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