Drybar

Hello Everist is a Canadian sustainable haircare brand founded in 2020 by Jessica Stevenson and Jayme Jenkins. Based in Toronto, the brand reimagines haircare with its innovative waterless concentrates, offering shampoos and conditioners in aluminum tubes that drastically reduce waste. Each formula is made with biodegradable, plant-based ingredients and free from parabens, sulfates, and synthetic fragrances. By removing water, Hello Everist minimizes carbon emissions and packaging waste while maintaining salon-quality performance. The brand is also vegan, cruelty-free, and climate-neutral certified. What makes Hello Everist distinctive is its forward-thinking approach to sustainability — merging convenience, effectiveness, and eco-conscious innovation. With its refill-friendly system and strong commitment to transparency, Hello Everist is redefining how people experience clean, low-impact haircare.

Rizos Curls is a Los Angeles based haircare brand founded in 2017 by Julissa Prado. Created from her personal journey of embracing her natural curls, the brand focuses on providing clean, effective products designed for curly, coily, and wavy hair textures. Rizos Curls offers a range of sulfate-free, silicone-free, and paraben-free products — including shampoos, conditioners, curl creams, and styling gels — formulated with nourishing ingredients like aloe vera, coconut oil, and shea butter. The brand champions inclusivity and self-love, empowering people of all curl types to celebrate their natural hair. What makes Rizos Curls distinctive is its deep cultural connection and authenticity; Prado built the brand to represent the Latinx community and inspire others to embrace their natural beauty with confidence. Today, Rizos Curls is widely recognized for its effective formulas, community-driven mission, and commitment to redefining beauty standards in the natural haircare space.

Function of Beauty is a New York–based custom haircare brand founded in 2015 by Zahir Dossa and Joshua Maciejewski. The company allows users to create personalized shampoos, conditioners, and treatments tailored to their unique hair goals, type, and preferences. Each product is vegan, cruelty-free, and made without sulfates or parabens. Customers can also choose their fragrance, color, and bottle design, adding a personalized touch to the experience. What makes Function of Beauty unique is its combination of data-driven personalization and aesthetic customization. The brand operates its own manufacturing facilities, ensuring every bottle is made to order. By merging technology with clean beauty, Function of Beauty has redefined how consumers engage with personal care, becoming one of the most recognizable names in custom beauty worldwide.