Everist

Founded in 2020 in the U.S., Dip Already is a sustainable haircare brand specializing in solid shampoo and conditioner bars. The company’s mission is to make beauty practical without sacrificing performance. Each bar is pH-balanced, sulfate-free, and crafted with natural ingredients like coconut oil, argan oil, and quinoa protein. Dip’s products are packaged plastic-free and designed to last up to 3–6 months per use. The brand also offsets carbon emissions and uses recyclable shipping materials. What makes Dip Already unique is its modern take on haircare, proving that sustainability can look and feel luxurious.

Malibu C is a California-based professional haircare brand founded in 1985 by Tom and Deb Porter. The company pioneered the use of freshly activated vitamin-based treatments to remove mineral buildup and environmental impurities from hair. Its signature products, like the Malibu C Crystal Gel and Hard Water Wellness line, are widely used in salons to restore hair health and color vibrancy. All formulations are vegan, cruelty-free, and made without sulfates, parabens, or gluten. Malibu C’s focus on wellness-based haircare has made it a trusted choice for professionals and consumers alike. What makes Malibu C unique is its combination of science and purity — using antioxidant-rich, preservative-free ingredients for targeted solutions. With nearly four decades of innovation, the brand remains a leader in specialized hair treatments designed to repair, detoxify, and revitalize all hair types.

Hairstory is a New York–based haircare brand founded by Michael Gordon, the creator of Bumble and bumble. Built around the idea of simplifying haircare, the brand’s flagship product, New Wash, replaces traditional shampoo and conditioner with a detergent-free cleansing cream that cleans hair without stripping natural oils. Hairstory’s formulas are made with biodegradable, plant-based ingredients and packaged in refillable pouches to reduce waste. The brand advocates for scalp health and minimalism — encouraging users to wash less and style more naturally. All products are cruelty-free and free from sulfates, parabens, and silicones. What makes Hairstory distinctive is its wash revolution, redefining how people clean and care for their hair while promoting sustainability and healthy scalp balance.