Hairstory
Hairstory is a New York–based haircare brand founded by Michael Gordon, the creator of Bumble and bumble. Built around the idea of simplifying haircare, the brand’s flagship product, New Wash, replaces traditional shampoo and conditioner with a detergent-free cleansing cream that cleans hair without stripping natural oils. Hairstory’s formulas are made with biodegradable, plant-based ingredients and packaged in refillable pouches to reduce waste. The brand advocates for scalp health and minimalism — encouraging users to wash less and style more naturally. All products are cruelty-free and free from sulfates, parabens, and silicones. What makes Hairstory distinctive is its wash revolution, redefining how people clean and care for their hair while promoting sustainability and healthy scalp balance.
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