Location

New York, United States

Founded

2015

Price range

$40 – $90

Shipping

Worldwide

Catalogue

178 products

Size range

1–32

Hairstory Hair Care Brand Logo

Hairstory

Independent brand — verified
About

Hairstory is a New York–based luxury haircare brand founded in 2015 by Eli Halliwell and Mauricio Bellora. Built on the revolutionary concept of simplifying haircare, Hairstory's flagship product, New Wash, replaces traditional shampoo and conditioner with a detergent-free cleansing cream that cleanses hair without stripping natural oils. The brand's formulas use biodegradable, plant-based ingredients packaged in refillable pouches to minimize environmental impact. Hairstory advocates for scalp health and minimalism, encouraging users to embrace natural hair texture while washing less frequently. All products are cruelty-free and free from sulfates, parabens, and silicones. By redefining how people cleanse and care for their hair, Hairstory has launched a wash revolution promoting both sustainability and healthy scalp balance.

Shop Hairstory

Picked by the brand. Checkout happens on Hairstory’s own site.

Brand Details

USA
Straight
Wavy
Curly
Coily
Leaping Bunny
Recyclable
Reusable
Recycled materials
Last reviewed
Sep 2026
Independent brand
Verified
E
Eli Halliwell
M
Mauricio Bellora

Corrections

How we review brands

More like this

From other labels in the directory.

Frequently asked questions

What is New Wash and how is it different from shampoo?
New Wash is Hairstory's flagship detergent-free cleansing cream that replaces traditional shampoo and conditioner, cleaning hair without stripping its natural oils.
How does Hairstory reduce packaging waste?
Its formulas use biodegradable, plant-based ingredients and come in refillable pouches.
Does Hairstory contain silicones or sulfates?
No. Products are cruelty-free and free from sulfates, parabens, and silicones.
Is Hairstory good for scalp health?
Yes. The brand emphasizes scalp health and a wash-less, style-more approach to caring for hair naturally.
What is Hairstory's price range?
It is positioned as a luxury brand and ships worldwide.
Who founded Hairstory?
It was founded by Eli Halliwell and Mauricio Bellora and is based in New York, launching in 2015.

Ready to shop?

Visit Hairstory

You May Also Like

Discover more brands you might be interested in

Dr. Bronner’s featured image

Dr. Bronner’s

United States · Est. 1948 · Affordable

Dr. Bronner's is a California-based personal-care company founded in 1948 by Emanuel Bronner, a third-generation soapmaker from Germany. Based in Vista, California, the brand built its legacy on multipurpose Castile soaps made from organic, fair-trade ingredients like coconut, olive, and hemp oils. Every product is certified organic, cruelty-free, and packaged in 100% post-consumer recycled plastic. The brand's iconic label carries Emanuel Bronner's All-One philosophy, reflecting a commitment to unity and environmental responsibility. Dr. Bronner's stands out for its enduring activism, donating profits to humanitarian and ecological causes, making it one of the world's most trusted names in ethical personal care.

Nuele Hair featured image

Nuele Hair

United States · Est. 2013 · Mid-range

Nuele Hair is a U.S.-based clean haircare brand founded in 2013 and launched by Anne Cheatham and Dr. Christine Martey-Ochola, based in Coatesville, Pennsylvania. The company's mission centers on simplifying hair routines with multi-use, plant-powered formulations that nourish without synthetic additives. Its hero product, the Nuele Hair Serum, combines jojoba, argan, and rosemary oils to protect, strengthen, and add shine while minimizing frizz. The brand prioritizes ethical sourcing, partnering directly with women-led cooperatives in Ghana, Kenya, and Morocco to ensure fair-trade practices and sustainable impact. All products are vegan, cruelty-free, and free from silicones and parabens. What makes Nuele distinctive is its fusion of simplicity, performance, and purpose—combining science with ethical beauty to redefine luxury in clean haircare.

Yarok Hair featured image

Yarok Hair

United States · Est. 2007 · Mid-range

Yarok Hair is a clean haircare brand based in New York, United States, founded in 2007 by Mordechai Alvow. It creates vegan, organic formulas using cold-pressed botanicals including jojoba, avocado, and aloe vera to nourish hair and scalp. Products are free from alcohol, parabens, and synthetic fragrances, and are formulated for both professional salon and home use. Yarok, meaning green in Hebrew, donates a portion of profits to environmental causes through The Pachamama Alliance. The brand is distinctive for combining clean, plant-based formulation with environmental activism, pairing ethical ingredients with editorial-level performance. Its focus on cold-pressed botanicals and salon-ready results, alongside its environmental giving, sets it apart from conventional clean haircare lines and ties product formulation directly to ecological and social support.

From The Labels is not officially associated with the brands, designers, or individuals mentioned on this page. Information is curated from public sources, and brand owners can update or verify their listings by contacting support@fromthelabels.com.