Hairstory
Hairstory is a New York–based haircare brand founded by Michael Gordon, the creator of Bumble and bumble. Built around the idea of simplifying haircare, the brand’s flagship product, New Wash, replaces traditional shampoo and conditioner with a detergent-free cleansing cream that cleans hair without stripping natural oils. Hairstory’s formulas are made with biodegradable, plant-based ingredients and packaged in refillable pouches to reduce waste. The brand advocates for scalp health and minimalism — encouraging users to wash less and style more naturally. All products are cruelty-free and free from sulfates, parabens, and silicones. What makes Hairstory distinctive is its wash revolution, redefining how people clean and care for their hair while promoting sustainability and healthy scalp balance.
Brand Details
Frequently asked questions
What products does Hairstory offer?
Hairstory's flagship product is New Wash, a detergent-free cleansing cream that cleans hair without stripping natural oils. The brand offers a range of formulas built around scalp health and minimalist haircare principles.
What makes Hairstory unique?
Hairstory's distinctiveness lies in its wash revolution, which redefines how people clean and care for their hair by replacing traditional shampoo and conditioner with a detergent-free alternative. The brand combines this innovation with a commitment to scalp health, sustainability through refillable packaging, and promoting naturally healthy hair through washing less frequently.
Who founded Hairstory?
Hairstory was founded by Michael Gordon, the creator of Bumble and bumble. Gordon established the brand with a vision to simplify haircare through innovative, ingredient-focused formulations.
Where is Hairstory based?
Hairstory is based in New York, New York, United States. The brand operates as a New York–based haircare company.
What is Hairstory known for?
Hairstory is known for its wash revolution, particularly its flagship product New Wash, which replaces traditional shampoo and conditioner with a detergent-free cleansing cream. The brand advocates for scalp health, minimalism, and washing less while styling more naturally.
What is the price range of Hairstory?
Hairstory is a luxury hair care brand, positioning itself in the premium price segment. The brand's pricing reflects its high-quality, plant-based formulations and sustainable packaging approach.
Is Hairstory sustainable or ethical?
Yes, Hairstory is committed to sustainability and ethics. The brand uses biodegradable, plant-based ingredients, packages products in refillable pouches to reduce waste, and all products are cruelty-free and free from sulfates, parabens, and silicones.
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