Hairstory

About

Hairstory is a New York–based luxury haircare brand founded in 2015 by Michael Gordon, creator of the acclaimed Bumble and bumble line. Built on the revolutionary concept of simplifying haircare, Hairstory's flagship product, New Wash, replaces traditional shampoo and conditioner with a detergent-free cleansing cream that cleanses hair without stripping natural oils. The brand's formulas use biodegradable, plant-based ingredients packaged in refillable pouches to minimize environmental impact. Hairstory advocates for scalp health and minimalism, encouraging users to embrace natural hair texture while washing less frequently. All products are cruelty-free and free from sulfates, parabens, and silicones. By redefining how people cleanse and care for their hair, Hairstory has launched a wash revolution promoting both sustainability and healthy scalp balance.

Brand Details

Frequently asked questions

What is New Wash and how is it different from shampoo?

New Wash is Hairstory's flagship detergent-free cleansing cream that replaces traditional shampoo and conditioner, cleaning hair without stripping its natural oils.

Does Hairstory contain silicones or sulfates?

No. Products are cruelty-free and free from sulfates, parabens, and silicones.

How does Hairstory reduce packaging waste?

Its formulas use biodegradable, plant-based ingredients and come in refillable pouches.

Who founded Hairstory?

It was founded by Michael Gordon, the creator of Bumble and bumble, and is based in New York, launching in 2015.

What is Hairstory's price range?

It is positioned as a luxury brand and ships worldwide.

Is Hairstory good for scalp health?

Yes. The brand emphasizes scalp health and a wash-less, style-more approach to caring for hair naturally.

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