Fat and the Moon

Hello Everist is a Canadian sustainable haircare brand founded in 2020 by Jessica Stevenson and Jayme Jenkins. Based in Toronto, the brand reimagines haircare with its innovative waterless concentrates, offering shampoos and conditioners in aluminum tubes that drastically reduce waste. Each formula is made with biodegradable, plant-based ingredients and free from parabens, sulfates, and synthetic fragrances. By removing water, Hello Everist minimizes carbon emissions and packaging waste while maintaining salon-quality performance. The brand is also vegan, cruelty-free, and climate-neutral certified. What makes Hello Everist distinctive is its forward-thinking approach to sustainability — merging convenience, effectiveness, and eco-conscious innovation. With its refill-friendly system and strong commitment to transparency, Hello Everist is redefining how people experience clean, low-impact haircare.

Founded in 2015, Nature’s Little Secret is a U.S. brand offering plant-based haircare formulated for curly, coily, and textured hair. The brand’s bestsellers, such as the Coconut Milk Shampoo and Banana Leave-In Conditioner, use food-grade natural ingredients for gentle nourishment. All products are vegan, sulfate-free, and hand-crafted in small batches. Nature’s Little Secret emphasizes transparency, ingredient simplicity, and effective hydration. What makes it distinctive is its kitchen-inspired approach to curl care, providing moisture-rich products that feel as wholesome as they are effective.

Dr. Bronner’s is a California-based personal-care company founded in 1948 by Emanuel Bronner, a third-generation soapmaker from Germany. Built on his family’s legacy of traditional soapmaking, the brand became famous for its Castile soaps — multipurpose, biodegradable formulas made with organic and fair-trade ingredients like coconut, olive, and hemp oils. Over the decades, Dr. Bronner’s has expanded into hair and body care while staying true to its ethical mission: sustainability, social justice, and fair-trade. Every product is certified organic, cruelty-free, and packaged in 100% post-consumer recycled plastic. The brand’s iconic label, filled with Emanuel Bronner’s All-One” philosophy, reflects its vision of unity and environmental responsibility. What makes Dr. Bronner’s unique is its enduring commitment to activism — donating profits to humanitarian, ecological, and regenerative agriculture causes. Today, it stands as one of the most trusted names in ethical personal care worldwide.