Location

Los Angeles, California, United States

Founded

2014

Price

Mid-range

Shipping

Worldwide

Catalogue

43 products

Size range

XXS–XL

New arrivals

16 this month

Whimsy + Row logo

Whimsy + Row

About

Whimsy + Row is an eco-conscious lifestyle and fashion brand founded by Rachel Temko in Los Angeles, California, United States, in 2014. Born from a passion for sustainable design and thoughtful production, Whimsy + Row creates stylish women’s clothing, accessories, and home goods with a strong commitment to ethical and environmentally friendly practices. Designed and produced in small batches close to its LA headquarters, the brand uses locally sourced eco-friendly materials—such as upcycled deadstock fabrics, recycled water, and low-impact dyes—to craft pieces that are timeless, comfortable, and made to last. Whimsy + Row also embraces practices like carbon neutrality, mindful packaging, and circular fashion through pre-loved offerings, reflecting its mission to reduce waste and support a more responsible fashion industry. With a focus on quality and mindful living, the brand speaks to modern women who value both style and sustainability in every piece they wear.

Brand Details
R
Rachel Temko

Frequently asked questions

Who founded Whimsy + Row?
Whimsy + Row was founded by Rachel Temko in 2014. She created the brand from a passion for sustainable design and thoughtful production.
What is Whimsy + Row known for?
Whimsy + Row is known for creating eco-conscious lifestyle and fashion pieces with a strong commitment to ethical and environmentally friendly practices. The brand is recognized for using locally sourced eco-friendly materials like upcycled deadstock fabrics and low-impact dyes.
When was Whimsy + Row founded?
Whimsy + Row was founded in 2014.
Where is Whimsy + Row based?
Whimsy + Row is based in Los Angeles, California, United States, where the brand designs and produces its collections in small batches close to its headquarters.
What makes Whimsy + Row unique?
Whimsy + Row stands out through its small-batch production close to its LA headquarters using upcycled deadstock fabrics and low-impact dyes, combined with practices like carbon neutrality and circular fashion initiatives. The brand combines thoughtful sustainable design with quality craftsmanship for modern women who value both style and sustainability.
What products does Whimsy + Row offer?
Whimsy + Row creates stylish women's clothing, accessories, and home goods designed to be timeless, comfortable, and made to last.
Is Whimsy + Row sustainable or ethical?
Yes, Whimsy + Row is deeply committed to sustainability and ethical practices, including carbon neutrality, mindful packaging, and circular fashion through pre-loved offerings. The brand uses locally sourced eco-friendly materials and produces in small batches to reduce waste and support a more responsible fashion industry.
What is the price range of Whimsy + Row?
Whimsy + Row is in the mid range price category.
What is the price range of Whimsy + Row?
Whimsy + Row is positioned in the mid-range price range.
When was Whimsy + Row founded?
Row An eco-conscious Los Angeles lifestyle brand founded in 2014, producing women's clothing in limited-run batches using locally sourced, upcycled, and low-impact materials to minimise overproduction and textile waste.
What makes Whimsy + Row unique?
Whimsy and Row offers dresses, tops, pants, skirts, jumpsuits, and organic denim crafted in downtown LA with an emphasis on small-scale, considered production and natural fabrics including organic cotton, linen, and deadstock textiles. With collections sold at Urban Outfitters and through their own direct channels, the brand serves the consciously minded woman who wants beautiful, effortless everyday clothing made with genuine regard for both people and the planet without sacrificing style or wearability.

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