Her Trove

Printfresh is a creative lifestyle and apparel brand founded by Amy Voloshin in the United States in 2016, known for its bold, graphic-led designs and playful approach to wardrobe staples. Blending everyday comfort with eye-catching prints crafted in-house, the brand creates tees, hoodies, and casual pieces that feel expressive and fun. Each collection reflects a love for creativity, color, and design that doesn’t take itself too seriously, inviting wearers to embrace personality through what they wear. With a strong focus on quality, Printfresh garments are made to feel soft, wearable, and endlessly repeatable in daily life. The brand’s aesthetic champions individuality and self-expression, resonating with those who value standout style without compromising comfort. Printfresh continues to expand its reach while holding true to its vibrant, design-first spirit.

Outdoor Voices is an Austin, Texas, United States–based activewear brand founded by Tyler Haney in 2014 that focuses on versatile, everyday athletic clothing designed for movement and comfort. The brand creates activewear such as leggings, sports bras, tops, shorts, and casual athleisure pieces that feel comfortable for workouts and everyday life. Outdoor Voices is known for blending function with a relaxed aesthetic — using breathable, stretchy fabrics and easy shapes that feel good for running, gym classes, hikes, or simply moving through the day. The designs avoid overly technical looks in favour of approachable styles that still support performance and comfort. The brand’s philosophy encourages people to enjoy recreation in a way that feels natural and enjoyable rather than intense or extreme. Outdoor Voices appeals to people who want activewear that feels comfortable, versatile, and stylish without sacrificing movement. It’s ideal for customers who enjoy fitness and everyday comfort.

Lex Breezy Hawaii is a Hawaii, United States–based fashion brand founded in 2016 that focuses on relaxed, island-inspired clothing designed for tropical living and everyday comfort. The brand creates pieces such as breezy tops, dresses, cover-ups, and casual wear that feel light, airy, and easy to style for warm weather. Lex Breezy Hawaii’s designs often use soft fabrics, relaxed silhouettes, and calm beach-ready colours that make outfits feel natural for vacations, beach days, and laid-back routines. Instead of heavy or restrictive fashion, the clothing is designed to reflect seaside ease and effortless style. The pieces are suitable for travel, casual outings, and relaxed moments where comfort and simplicity matter. Lex Breezy Hawaii appeals to people who enjoy comfortable, warm-weather fashion with a relaxed vibe. It’s ideal for customers who want clothing that feels light, comfortable, and easy to wear in warm climates or for casual coastal life.