In Common Beauty

Bombass Fro is a U.S.-based natural haircare brand founded in 2021 by Sydni Raymond. The brand focuses on celebrating and caring for Afro-textured hair through simple, effective formulations. Its products are designed to hydrate, define, and strengthen curls using natural oils, butters, and botanical extracts. Bombass Fro aims to make natural hair care accessible and empowering for every texture, promoting self-expression and confidence. All products are vegan, cruelty-free, and free from sulfates and parabens. What makes Bombass Fro stand out is its authentic community voice — blending cultural pride with clean, inclusive beauty. The brand has quickly gained recognition among Gen-Z audiences for its relatable identity and focus on real, results-driven hair health.

Color Wow is an award-winning professional haircare brand founded in 2013 by Gail Federici, co-creator of John Frieda’s iconic Frizz-Ease. The brand focuses on color-treated and chemically processed hair, developing innovative solutions that prevent fading, frizz, and damage. Its hero product, Dream Coat, became a bestseller for its humidity-proof, smoothing effect. Color Wow formulations are free from sulfates, parabens, and silicones, using advanced polymers and lightweight ingredients to maintain vibrant color and shine. The brand’s lineup is trusted by top stylists, including celebrity hair expert Chris Appleton. What sets Color Wow apart is its science-driven focus on color care, filling a gap between salon technology and at-home maintenance. It continues to redefine how modern consumers protect and enhance their hair color.

TréLuxe is a Chicago-based textured haircare brand founded in 2013 by Cortney and Kiprono Sigilai. The couple created the brand to offer high-performance, science-backed products for curls and coils while promoting confidence and self-expression. TréLuxe’s formulations are crafted with natural, nutrient-rich ingredients like aloe vera, quinoa protein, and tomato extract to define curls, improve moisture, and strengthen hair. All products are sulfate-free, silicone-free, and cruelty-free. The brand’s smart ingredients” approach helps improve hair health over time while enhancing texture definition. What makes TréLuxe unique is its combination of science, clean ingredients, and empowerment — encouraging users to embrace their natural curl journey with confidence. The brand has become a respected name among curly hair communities and professionals alike.