Color Wow

Act + Acre is a New York-based clean haircare brand founded in 2018 by Colm Mackin and Helen Reavey, a professional hairstylist. The brand pioneers a Cold Processed” method, which preserves nutrient integrity by formulating without heat. Its product line — including the Scalp Detox and Cold Processed Cleanse — is designed to improve scalp health and stimulate hair growth. Act + Acre uses plant-based ingredients, essential oils, and prebiotics, with a focus on sustainability and wellness. All products are vegan, cruelty-free, and packaged in recycled materials. What makes the brand distinctive is its scientific, scalp-first philosophy, merging haircare with overall well-being. With its minimalist design and clean innovation, Act + Acre is redefining the future of healthy hair from the roots up.

Plaine Products is an American sustainable personal-care company founded in 2017 by sisters Lindsey McCoy and Alison Webster. Based in Ohio, the brand’s mission is to eliminate single-use plastic from the beauty industry through a refill-and-return system. Plaine Products offers shampoos, conditioners, body washes, and lotions packaged in reusable aluminum bottles. Customers return empty bottles, which are cleaned, refilled, and reused — creating a fully circular system. The brand’s haircare line is vegan, cruelty-free, and formulated with biodegradable ingredients like aloe vera, rosemary, and citrus oils. What makes Plaine Products distinctive is its closed-loop packaging model that combines environmental responsibility with product quality. By integrating sustainable design with everyday usability, Plaine Products has become a pioneer in personal care, helping redefine how modern consumers experience sustainable living.

Briogeo is a New York–based clean haircare brand founded by Nancy Twine in 2013. Inspired by her grandmother’s homemade beauty recipes, Nancy created Briogeo to offer effective, naturally derived solutions for all hair types and textures. The brand’s 6-Free” philosophy means every product is free from sulfates, silicones, parabens, phthalates, artificial dyes, and DEA. Its best-known line, Don’t Despair, Repair!, focuses on restoring dry and damaged hair through ingredients like rosehip oil, algae extract, and biotin. Briogeo’s approach combines clean science with performance, ensuring salon-level results without harsh chemicals. What makes the brand unique is its texture-inclusive philosophy and commitment to sustainability — using recyclable packaging and ethical. Today, Briogeo is one of the leading names in clean haircare across global beauty retailers.